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In Fashion

Bundle Book + Studio Access Card
By Sheryl A. Farnan and Elaine Stone
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
In Fashion unveils the inner workings of the fashion industry to help you discover your place within this vast field. Explore how fashion evolves, the materials and creators behind apparel, the companies producing garments, and the marketing strategies that drive sales. The book features Spotlight segments on careers, innovators, and businesses, revealing real industry examples. A Top 100 Fashion Influencers section highlights key figures in fashion history, complemented by glossaries and key terms for industry fluency. This edition is fully updated with sustainability practices, over 250 colour images, and insights into textile trends and omnichannel retailing.
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Format: Multiple-component retail product
$17599
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This comprehensive guide is ideal for students and aspiring professionals eager to understand all facets of the fashion industry, from design and production to marketing and retail. Educators will find it a valuable resource, thanks to instructor guides, quizzes, flashcards, and video content that enrich learning and teaching experiences.

Book Hero thinking about your next read

This is an introductory text to all things fashion presented in short, digestible, easy-to-read sections with plenty of industry examples.

This is an introductory text to all things fashion presented in short, digestible, easy-to-read sections with plenty of industry examples.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Learn about how the fashion industry works to find where in this massive industry you belong.

You'll learn about how and why fashion evolves and changes, the materials used and who creates them, the companies who make apparel, and how fashion marketing helps companies sell their products. Spotlight features focus on careers, innovators, and businesses, using industry examples to show real-world situations. A Top 100 Fashion Influencers section gives you a quick list of who's who in fashion history, while a glossary and key terms throughout make sure you know what you're talking about.

New to this Edition:

  • Fully updated throughout to introduce sustainability practices ingrained in the industry
  • More than 250 colour images of designers, fashion collections, retailers, and more
  • Covers textile trends and innovations as well as omnichannel retail practices

Instructor Resources

  • Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and Test Bank including sample test questions for each chapter
  • PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

In Fashion STUDIO

  • Study smarter with self-quizzes featuring scored results and personalised study tips
  • Review concepts with flashcards of essential vocabulary
  • Watch videos that bring chapter topics and career opportunities to life
  • Enhance your knowledge with chapter exercises

Book Details

INFORMATION

ISBN: 9781501362040

Publisher: Bloomsbury Publishing PLC

Format: Multiple-component retail product

Date Published: 25 February 2021

Country: United Kingdom

Imprint: Fairchild Books

Edition: 4th edition

Illustration: 250 color illus

Audience: Tertiary education

DIMENSIONS

Spine width: 18.0mm

Width: 216.0mm

Height: 278.0mm

Weight: 1140g

Collections

Box Sets Education & Reference Elaine Stone Non-Fiction Sheryl A. Farnan

About the Author

Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses.

Elaine Stone was Professor Emerita, Fashion Institute of Technology, New York.

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