Sheryl A. Farnan

Learn about how the fashion industry works to find where in this massive industry you belong. You'll learn about how and why fashion evolves and changes, the materials used and who creates them, the companies who make apparel, and how fashion marketing helps companies sell their products. Spotlight features focus on careers, innovators, and businesses, using industry examples to show...

Explore different fields in the fashion industry—ranging from marketing and social media to academia and museum work—to discover more than 75 unique careers. Using the expertise of industry professionals in design, retail, production, and more, The Fashion Industry and Its Careers, Fifth Edition explores what to expect on the job, required education and training, and the relationship of the position...