How to Cook That

Ann Reardon's award-winning video series How To Cook That draws millions of people from all around the globe each week, eager to learn the secrets of her extravagant cakes, chocolates, and desserts. Now, Ann has created a book to help even more people learn how to make her a non-stop carnival of eye-popping creations and fun and delicious baking projects.

• Ann has 4.7 million subscribers on YouTube
• • Age:
    • 25-34: 34%
    • 18-24: 33%
    • 35-44: 16%
    • 45-54: 7%
    • 13-17: 5%
  • Countries:
    • United States: 43%
    • United Kingdom: 12%
    • Austalia: 7%
    • Canada: 6%
    • India: 4%
    • Germany: 3%
• She has 191k followers on Instagram, which means she unblocked the “swipe up” function. Essentially, she can post about her book on her Instagram story and link a shopping page to it.
• She has 116k followers on Facebook
• She also has 17.9k followers on Twitter
• She has 560k monthly views on Pinterest and 20k subscribers
• She also has a successful website/blog where she posts weekly
• Ann’s main audience is American women, ages 18-24.
• Her secondary audience is women 35-55.
• Her YouTube channel had over 63 million views worldwide in 2019.

• Nine to Noon (03/11/2020): "Australian dietitian and YouTuber debunks kitchen hacks"
  • https://www.listennotes.com/podcasts/nine-to-noon/australian-dietitian-and-lmgU-3uL7nf/

• Follow Friday (06/25/2021): "Ann Reardon (How to Cook That): Food fakery, glitterbombs, steamy photographs"
  • https://followfridaypodcast.com/ann-reardon

• Hot Chocolate Hits (12/22/2014): "Phenomenal Foodies: Q&A with Ann Reardon from How to Cook That"
  • https://www.hotchocolatehits.com/2014/12/phenomenal-foodies-ann-reardon.html/

• Tubefilter (01/22/15): "YouTube Millionaires: Ann Reardon Knows How to Cook That"
  • https://www.tubefilter.com/2015/01/22/ann-reardon-how-to-cook-that-youtube-millionaires/

• The Daily Telegraph (08/01/2015): "YouTube’s How To Cook That star Ann Reardon puts the heat on content thieves"
  • https://www.dailytelegraph.com.au/news/youtubes-how-to-cook-that-star-ann-reardon-puts-the-heat-on-content-thieves/news-story/c051df50446a5885e6a6608d52b8af72

• RNZ (03/12/2020): "Australian dietitian and YouTuber debunks kitchen hacks"
  • https://www.rnz.co.nz/national/programmes/ninetonoon/audio/2018738105/australian-dietitian-and-youtuber-debunks-kitchen-hacks

• The Mary Sue (02/12/2021): "Ann Reardon From How to Cook That Debunks Fake How-To Videos to Our Delight"
  • https://www.themarysue.com/ann-reardon-how-to-cook-that-debunk-how-to-videos/

• Jezebel (03/05/2021): "How to Cook That Is a One-Stop Shop for Debunking Viral Cooking Videos"
  • https://jezebel.com/how-to-cook-that-is-a-one-stop-shop-for-debunking-viral-1846061144 

• Publishers Weekly (05/20/2021): "How to Cook That: Crazy Sweet Creations"
  • Review of Ann Reardon’s book by Publishers Weekly
  • https://www.publishersweekly.com/978-1-64250-578-8

• Oh, Bite It! (06/16/2021): "Crazy Sweet Creations!"
  • https://www.ohbiteit.com/2021/06/crazy-sweet-creations-2.html

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