Growing the Top Line
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Growing the Top Line
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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See morePioneering growth strategist Cliff Farrah reveals how to grow revenue like a Fortune 500 giant.
Growing the Top Line: Four Key Questions and the Proven Process to Scaling Your Business delivers the step-by-step approach to topline growth used by some of the world’s most successful companies. In this book, leading growth strategy consultant and author, Cliff Farrah, reveals the copyrighted growth strategy that he has developed over the last twenty years through 1,400 successful client engagements and input from leaders at Fortune 500 organizations.
Featuring interviews from current and prior leaders at major corporations like Intel, Nike, Chase, Oracle, Raytheon, and the WHO, Growing the Top Line demonstrates that regular business growth isn’t a mystery to be "hacked." Instead, Farrah distills revenue growth into a simple methodology that readers can use to successfully plan growth at their own companies. Readers will discover:
- The four questions each business leader must ask him or herself when formulating a growth strategy
- The sixteen different pathways to growth that those four questions unlock, and how to follow them
Interviews with key leaders and executives bring the author's framework to life. Perfect for executives, managers, and entrepreneurs tasked with growing revenue, Growing the Top Line also belongs on the bookshelves of business enthusiasts and employees who hope to make a quantifiable impact in their work.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Growing the Top Line by Cliff Farrah generally receives favourable reviews for its practical approach to business growth. Readers appreciate the clear strategies and actionable insights Farrah provides, which many find applicable across different industries. The book's case studies are often highlighted as particularly useful for understanding how the concepts can be implemented in real-world scenarios.
Book Details
INFORMATION
ISBN: 9781119779209
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 29 July 2021
Country: United States
Imprint: John Wiley & Sons Inc
Audience: General / adult
DIMENSIONS
Spine width: 25.0mm
Width: 163.0mm
Height: 231.0mm
Weight: 431g
Pages: 240
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About the Author
CLIFF FARRAH is a pioneer in the field of growth strategy development, having spent the last 20 years as the President and CEO of the Beacon Group. Under his leadership, Beacon has delivered over 1,500 growth focused projects to leading global corporations in over 85 markets. At play, Cliff Farrah is a competitive sailor, a former US national amateur champion, and has been profiled on ESPN and in Sailing magazine. He is a graduate of the Darden Graduate School of Business at the University of Virginia.
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