Fashion Marketing

Name: Fashion Marketing
Brand: Unknown
SKU: 9781398624764
Price: 95.99 NZD
Availability: InStock

Strategies, Trends and Innovation

By Catrin Cousins and Jo Wiltshire

Brief Description

Learn the vital role marketing plays within the fashion industry, with this fashion-focused textbook. This textbook is aimed at undergraduate students who need a comprehensive introduction to the world of fashion marketing. Fashion Marketing explores: Consumer and customer motivations E-commerce and social commerce Digital and technological... Read More

Format: Paperback / softback

$95⁹⁹

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Fashion Marketing

$95⁹⁹

With this undergraduate textbook, understand the key principles and practices of fashion marketing and how to navigate marketing challenges that arise within the ever-evolving world of fashion.

Description

Learn the vital role marketing plays within the fashion industry, with this fashion-focused textbook.

This textbook is aimed at undergraduate students who need a comprehensive introduction to the world of fashion marketing.

Fashion Marketing explores:

Consumer and customer motivations
E-commerce and social commerce
Digital and technological advancements
Global perspectives
Sustainability and the product lifecycle
Marketing channels

Taking a holistic view of the fashion landscape, this textbook covers traditional and new marketing strategies of fashion brands from fast fashion to high-end and luxury. Students will understand the key concepts and fundamentals of fashion marketing by engaging with practical insights, exercises, and various real-world examples throughout this book. Examples include various companies, such as Marks and Spencer's, Matalan, Chanel, Paynter, Puma, and GymShark.

In-text resources include a glossary, key concepts and learning outcomes, exercise questions, and real-world examples. Online resources include PowerPoint slides for lecturers, short audio clips, and a lecturers' manual.

Book Details

INFORMATION

ISBN: 9781398624764

Publisher: Kogan Page Ltd

Format: Paperback / softback

Date Published: 03 March 2026

Country: United Kingdom

Imprint: Kogan Page Ltd

Audience: General / adult, Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 15.0mm

Width: 170.0mm

Height: 240.0mm

Weight: 666g

Pages: 344

Collections

Arts & Culture Business & Entrepreneurship Catrin Cousins Education & Reference Jo Wiltshire Marketing & Sales Non-Fiction

About the Author

Jo Wiltshire is Senior Lecturer of Fashion Marketing at Cardiff Metropolitan University, UK, With over 15 years of industry experience, Jo has built a comprehensive career in fashion, specializing in visual merchandising, store design, brand management and visual communications. Catrin Cousins is Senior Lecturer of Fashion Marketing, with over 18 years of experience as a fashion buyer, bringing extensive industry knowledge to her teaching. Her expertise spans fashion buying, product development and brand management. She is based at Cardiff Metropolitan University, UK.