Event Planning and Management

This textbook provides step-by-step guidance for planning, designing, and delivering successful events.

Written by authors with extensive industry experience of working on a wide spectrum of events, Event Planning and Management provides a clear and comprehensive model for event planning.

This textbook looks at how to:

• Research, develop, and plan, including selecting a venue
• Market and promote for the target audience
• Manage on-site on the day
• Measure the success of an event and plan for the future

This updated fourth edition of Event Planning and Management provides new information and perspectives on contemporary issues impacting events, including health and safety measures, contracts and legal processes, sustainability, and equity, diversity, and inclusion (EDI). With in-text learning features such as tips from event managers, checklists for planning, managing, and evaluating events, and adaptable templates from real-life event planners, this textbook will equip students with the tools to plan and deliver successful events.

Real-world examples and practitioner interviews are included from a variety of global events, such as Bradford UK City of Culture, Notting Hill Carnival, and the US events tech company Mixhalo.

Event Planning and Management is an indispensable resource for students studying Events Management, as well as early-stage practitioners and aspiring events managers.