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European Fashion
The Creation of a Global Industry
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European Fashion
$7299
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This work is ideal for readers interested in fashion history, industry professionals, cultural historians, and students of design and business seeking a nuanced understanding of postwar European fashion's cultural and economic impact.
This volume examines the cultural history of the fashion industry in the postwar era. Taking an original, interdisciplinary approach, it focuses on the internal culture of the trade, explaining the significance of value creation and assessing the transformation of local industries into global brands.
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still learning, it may not be perfect - your
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Description
The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the craftsmanship of haute couture to revelling in ever-changing fast-fashion.
European Fashion examines the transition from the old system to the new in a series of case studies grouped around three major themes.
Part I focuses on Paris as a creative hub, aiming to understand how the birthplace of haute couture adapted to late-twentieth-century developments.
Part II considers the retailer's role in shaping taste, responding to consumer expectations and disseminating fashion merchandise.
Part III looks to alternative visions of the European fashion system that have appeared in unexpected places.
The volume is highly interdisciplinary, covering design history, cultural anthropology, ethnography, management studies and the cultural history of business.
Series: Studies in Design and Material Culture
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European Fashion
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Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Esteemed scholars praise this volume for its insightful analysis of fashion as a multifaceted creative industry blending art, technology, and commerce on a global scale. It is noted for emphasising fashion's role in innovation and its ability to redefine taste across diverse social groups without enforcing uniformity. The book is also valued for its broad, interdisciplinary approach covering haute couture to fast fashion and its examination of the interconnectedness of trade, finance, and style.
Book Details
INFORMATION
ISBN: 9781526122100
Publisher: Manchester University Press
Format: Paperback / softback
Date Published: 07 February 2018
Country: United Kingdom
Imprint: Manchester University Press
Illustration: 66 black and white illustrations
Contributors:
- Edited by Regina Lee Blaszczyk
- Edited by Véronique Pouillard
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 24.0mm
Width: 170.0mm
Height: 240.0mm
Weight: 739g
Pages: 344
About the Author
Regina Lee Blaszczyk is Leadership Chair in the History of Business and Society, and Professor of Business History at the University of Leeds
Veronique Pouillard is Associate Professor in the History of Modern Europe at the Institute for Archaeology, Conservation, and History (IAKH) at the University of Oslo
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