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Essentials of Pricing Analytics
Tools and Implementation with Excel
Series: Mastering Business Analytics
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Summary
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Essentials of Pricing Analytics
$34100
Unit price
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for advanced undergraduate, MBA, and postgraduate students studying pricing strategy, entrepreneurship, marketing, sales, and operations. It also serves practitioners seeking practical methods to implement pricing strategies and maximise profits.
This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.
Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price–response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.
This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.
Online resources for instructors include Excel templates and PowerPoint slides for each chapter.
Series: Mastering Business Analytics
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Essentials of Pricing Analytics
Hardback$34100Unit price /UnavailableAvailableShips in 4-6 weeks -
Essentials of Pricing Analytics
Paperback$10200Unit price /UnavailableAvailableShips in 4-6 weeks
Book Details
INFORMATION
ISBN: 9780367363222
Publisher: Taylor & Francis Ltd
Format: Hardback
Date Published: 30 November 2020
Country: United Kingdom
Imprint: Routledge
Illustration: 44 Tables, black and white; 191 Line drawings, black and white; 235 Illustrations, black and white
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Width: 174.0mm
Height: 246.0mm
Weight: 740g
Pages: 280
About the Author
Erik Haugom is Professor in Business Administration at Inland Norway University of Applied Sciences, Norway.
Also by Erik Haugom
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Essentials of Pricing Analytics
Paperback$10200Unit price /UnavailableAvailableShips in 4-6 weeks
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