Entrepreneurship in Tourism

Name: Entrepreneurship in Tourism
Brand: Unknown
SKU: 9781138048775
Price: 98.99 NZD
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By Andreas Walmsley

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Summary

Entrepreneurship in Tourism explores the vital role of small businesses in the tourism and hospitality industry. Through twelve structured chapters, it offers a clear and critical introduction to entrepreneurship within tourism, covering key concepts, theoretical perspectives, and the entrepreneurial process from idea to growth. The book also discusses relevant policy contexts and future trends, making complex ideas accessible and practical.

Designed with learning outcomes, reflective practice activities, and international case studies, it encourages critical thinking and real-world application.
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Format: Paperback / softback

$98⁹⁹

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Entrepreneurship in Tourism

$98⁹⁹

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Ideal for students enrolled in undergraduate and graduate tourism degree programmes, as well as educators and practitioners seeking a foundational understanding of entrepreneurship in tourism.

This is a critical, yet accessible, introduction to entrepreneurship in tourism. Featuring a range of features includingdiscussion questions and international case studies, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.

Description

The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship.

This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by-step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality to growth, policy context and future directions.

Featuring learning outcomes, ‘reflective practice’ activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.

Book Details

INFORMATION

ISBN: 9781138048775

Publisher: Taylor & Francis Ltd

Format: Paperback / softback

Date Published: 06 December 2018

Country: United Kingdom

Imprint: Routledge

Illustration: 19 Tables, color; 11 Line drawings, color; 3 Halftones, color; 14 Illustrations, color

Audience: Tertiary education

DIMENSIONS

Width: 174.0mm

Height: 246.0mm

Weight: 502g

Pages: 254

Collections

Andreas Walmsley Business & Entrepreneurship Education & Reference Non-Fiction Start-ups & Entrepreneurship

About the Author

Andreas Walmsley is Associate Professor (Reader) in Entrepreneurship at the University of Plymouth, UK.