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Entrepreneurial Arts and Cultural Leadership
Traits of Success in Nonprofit Theatre
Brief Description
A tactical guide for nonprofit arts leaders, revealing the entrepreneurial traits that turn creative passion into sustainable success. Entrepreneurial Arts and Cultural Leadership focuses on real-world strategies for developing the entrepreneurial mindset necessary for leading and sustaining nonprofit arts organisations. Bonnie Fogel and Brett Ashley Crawford...
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Format: Paperback / softback
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Offers emerging and established arts and nonprofit leaders a deep understanding of establishing an entrepreneurial mindset, enabling them to adapt quickly to opportunities while meeting the demands of managing the complex operations of an arts and cultural enterprise. Both a classroom text and case study detailing practices. 13b&w illus.
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Description
A tactical guide for nonprofit arts leaders, revealing the entrepreneurial traits that turn creative passion into sustainable success.
Entrepreneurial Arts and Cultural Leadership focuses on real-world strategies for developing the entrepreneurial mindset necessary for leading and sustaining nonprofit arts organisations. Bonnie Fogel and Brett Ashley Crawford examine the leadership traits that drive innovation, adaptability, and long-term viability in the ever-evolving arts sector.
Through the case study of Imagination Stage, one of the top theatre companies for young people, they highlight how successful nonprofit theatre leaders can navigate financial instability, advocate for equity and inclusion, and implement sustainable business models in a landscape forever impacted by national and global events. With practical insights, tools, and a resource-rich appendix, this book offers arts managers, educators, and nonprofit leaders a roadmap for resilience and growth. Whether you are an advanced student, a researcher, or an arts executive seeking inspiration, this book provides an essential framework for building the future of nonprofit theatre.
Imagination Stage was founded as BAPA (Bethesda Academy of Performing Arts) in 1979 in response to the urgent need for arts education for young people. The company was renamed Imagination Stage in 2001 in anticipation of its move to its downtown Bethesda theatre arts centre in 2003. Imagination Stage has grown from a handful of children in a single classroom to a full-spectrum theatre arts organisation, with theatre productions by professional actors and artists. Unlike most children's theatre companies, Imagination Stage commissions new works for children every year. These productions have been recognised with awards and productions by other companies around the world.
Bonnie Fogel is the founder and longtime leader of Imagination Stage, one of the top theatres for young audiences in the United States. Brett Ashley Crawford is a teaching professor and faculty chair of the arts & entertainment management programmes at Carnegie Mellon University, USA.
Book Details
INFORMATION
ISBN: 9781835951224
Publisher: Intellect
Format: Paperback / softback
Date Published: 25 July 2025
Country: United Kingdom
Imprint: Intellect Books
Illustration: 13 Halftones, black and white
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 11.0mm
Width: 170.0mm
Height: 244.0mm
Weight: 328g
Pages: 198
About the Author
Bonnie Fogel is the founder and longtime leader of Imagination Stage, one of the top Theatres for Young Audiences in the U.S., taking an entrepreneurial approach to build and guide the nonprofit over 43 years. As the executive head, Fogel advanced the mission through strategic leadership overseeing all aspects of the organization, deploying an entrepreneurial style she developed from her business background. Fogel succeeded through her vision, business acumen, entrepreneurial spirit, communication skills, and "people first" perspective that empowered others.
Brett Ashley Crawford is an Associate Teaching Professor and Faculty Chair of the Arts & Entertainment Management programs at Carnegie Mellon University, USA with a background in theatre management and extensive experience in the field. She has earned multiple degrees including a PhD in Theatre History and Criticism, and her research focuses on audiences, engagement, and how technology disrupts the arts and cultural fields. Crawford also had a career in theatre and worked her way up from stage managing to managing director roles in NY, MD, and GA.
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