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Drag as Marketplace
Contemporary Cultures, Identities and Business
Brief Description
Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars. Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value...
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Drag as Marketplace
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Description
Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars.
Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets.
Written by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag’s social, political and economic impact.
Book Details
INFORMATION
ISBN: 9781529237450
Publisher: Bristol University Press
Format: Paperback / softback
Date Published: 19 May 2026
Country: United Kingdom
Imprint: Bristol University Press
Illustration: 6 Tables, black and white; 5 Illustrations, black and white
Contributors:
- Edited by Mikko Laamanen
- Edited by Mario Campana
- Edited by Maria Rita Micheli
- Edited by Rohan Venkatraman
- Edited by Katherine Duffy
Audience: General / adult, Professional and scholarly
DIMENSIONS
Width: 156.0mm
Height: 234.0mm
Weight: 0g
Pages: 226
About the Author
Mikko Laamanen is Research Professor at Consumption Research Norway, Oslo Metropolitan University.
Mario Campana is Senior Lecturer in Marketing at the School of Management, University of Bath.
Maria Rita Micheli is Associate Professor in Strategy at IESEG School of Management.
Rohan Venkatraman is Lecturer in Marketing at the Birmingham Business School, University of Birmingham.
Katherine Duffy is Senior Lecturer in Marketing at the Adam Smith Business School, University of Glasgow.
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