Doing Good By Doing Good

Bring the heart of your company into the community with effective CSR. Doing Good by Doing Good shows companies how to improve the bottom line by implementing an engaging, authentic, and business-enhancing programme that helps staff and businesses thrive.

International CSR consultant Peter Baines draws upon lessons learnt from the challenges faced in his career as a police officer, forensic investigator, and founder of Hands Across the Water to describe the Australian CSR landscape, and the factors that make up a programme that benefits everyone involved.

Case studies illustrate the real effect of CSR on both business and society, with clear guidance toward maximising involvement, engaging all employees, and improving the bottom line. The case studies highlight companies that focus on creating shared value, meeting society's challenges while simultaneously bringing strong economic returns.

Consumers now expect that big businesses with ever-increasing profits give back to the community from which those profits arise. At the same time, shareholders demand their share and are happy to see dividends soar. Getting this right is a balancing act, and Doing Good by Doing Good helps companies delineate a plan of action for getting it done.

Readers will:

• Define an effective CSR strategy that promotes better business and makes a real impact.
• Understand the current landscape to evaluate the CSR options that are right for your company.
• Understand why corporate philanthropy is no longer enough.
• Identify the hard and soft key performance indicators that help keep your programme on track.
• Gain an understanding of the concept of shared value and its importance to business.
• Gain insight into each step of the CSR process, from interest, to information, to implementation.

The concept of CSR is not new, but traditional "payroll deductions" and "volunteer days" are outdated and grossly ineffective. Today, companies are building simple, well-constructed programmes that are changing business and lives on a much grander scale.

Doing Good by Doing Good provides a foolproof strategy for CSR planning, with value to the company, employees, and the community at large.