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Design, Manufacture and Sell Your Bag Collection
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Format: Paperback / softback
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Design, Manufacture and Sell Your Bag Collection
$9599
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for aspiring handbag designers, fashion entrepreneurs, and anyone interested in starting a bag brand with a blend of creative and practical business knowledge.
"The first book to fully integrate the creative process of bag design with all the necessary practical business skills to enable designers to successfully establish their own brands"--
The first book to fully integrate the creative process of bag design with all the necessary practical business skills to enable designers to successfully establish their own brands.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Turn your passion and inspiration into a must-have bag collection and launch your own successful brand.
Handbag design is more than just a creative pursuit—it’s also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you'll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. You’ll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business.
Throughout the book, Ann's former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer/entrepreneur in today’s highly competitive accessories market.
With more than 150 images, charts, and illustrations, Design, Manufacture and Sell Your Bag Collection includes detailed advice on:
- The Creative Process
- Researching Your Brief
- Knowing Your Customer
- Designing Your Bag
- Critical Paths
- Materials
- Hardware
- Understanding Bag Construction
- Completing Your Design
- Planning a Range
- Sampling
- Manufacturing
- Branding
- Marketing
- Business Planning
- Sustaining Your Business
- Sustainability
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
"An all-inclusive guide for anyone wanting to enter the handbag industry," says Julia Poteat, Professor of Fashion at Parsons School of Fashion, USA. Jennifer Prendergast from Loughborough University describes it as "the ultimate accessories book," transforming readers from idea to marketing and sales with expert guidance.
Book Details
INFORMATION
ISBN: 9781350346604
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 28 December 2023
Country: United Kingdom
Imprint: Bloomsbury Visual Arts
Illustration: 140 colour illus
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 22.0mm
Width: 188.0mm
Height: 244.0mm
Weight: 1140g
Pages: 416
About the Author
Ann Saunders is a designer specializing in handbags and accessories. Her wide-ranging career in the fashion industry includes print design, product development, brand coordination and trend forecasting. As well as designing and managing her own brand, she also works with fashion entrepreneurs, helping them to develop their product ranges. Drawing on her extensive experience, she devised an intensive ‘Handbag Design’ course, which she has taught at the London College of Fashion and numerous international institutions.
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