Design, Form, and Chaos

Name: Design, Form, and Chaos
Brand: Unknown
SKU: 9780300230918
Price: 101.99 NZD
Availability: InStock

By Paul Rand

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Summary

Design, Form, and Chaos by Paul Rand explores foundational challenges in graphic design, such as integrating aesthetics with utility, the significance of intuition, typeface selection, and understanding market research. Illustrated with Rand's own striking designs and works of admired artists, it includes seven portfolios showcasing logos created for clients like Next, IDEO, and IBM, making it an essential study of 20th-century American design.
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Format: Hardback

$101⁹⁹

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Design, Form, and Chaos

$101⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for students and professionals in graphic design and the arts, as well as anyone interested in the history and principles of modern advertising design and typography.

“To have the preeminent graphic designer in America—the leading proponent of the Modern—intelligently and forcefully speak out makes this a document for today and the ages. Rand’s book is a classic.”—Stephen Heller (1993)

Description

Paul Rand (1914–1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print.

Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand’s own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM.

Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Steven Heller praises the book as a classic for its ability to seamlessly articulate how modern and traditional design elements coexist, highlighting Rand's dynamic and concise prose.

Book Details

INFORMATION

ISBN: 9780300230918

Publisher: Yale University Press

Format: Hardback

Date Published: 03 October 2017

Country: United States

Imprint: Yale University Press

Illustration: 70 color + 55 b-w illus.

Audience: General / adult

DIMENSIONS

Width: 191.0mm

Height: 254.0mm

Weight: 1089g

Pages: 240

Collections

Arts & Culture Business & Entrepreneurship Marketing & Sales Non-Fiction Paul Rand

About the Author

Paul Rand (1914–1996) was one of the luminaries of postwar American graphic design. He taught for more than 30 years at Yale University and was recognized for his iconic corporate logo designs, including those for IBM, ABC, and UPS.