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Contagious
How to Build Word of Mouth in the Digital Age
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Contagious
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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Description
In Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger, the author delves into the fascinating world of social transmission, breaking down the science behind why certain products, ideas, and behaviours catch on while others fail to make an impact. By exploring the mechanics of why people share information and how businesses can leverage this, Berger provides actionable insights into making content more shareable and businesses more successful.
Why do some products and ideas become the hot topic of conversation while others are quickly forgotten? Why do some videos go viral overnight while others languish unseen? The answer lies in the power of word-of-mouth. Through face-to-face discussions, emails from friends, or online product reviews, the information we receive from others significantly influences our decisions.
Indeed, word-of-mouth marketing generates over twice the sales of paid advertising and stands as a driving force behind 20-50% of all purchasing decisions. It is between 8.5 and 30 times more effective than traditional media in prompting purchases. The best part about word-of-mouth? It's an accessible resource available to everyone.
Whether you are a Fortune 500 company aiming to boost sales, a small restaurant wanting to raise awareness, a non-profit organisation striving to combat obesity, or a novice politician running for city council, mastering the art of word-of-mouth can propel you to success. And the good news is, you don't need a massive advertising budget. You just need to get people talking.
The central challenge then is how to generate that buzz. In Contagious, Jonah Berger outlines key steps and strategies you can implement to make your message, product, or idea spread like wildfire. Through compelling examples and cutting-edge research, you'll gain a deeper understanding of the six principles Berger identifies as crucial for making content contagious: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories.
With practical advice and enlightening case studies, Contagious: How to Build Word of Mouth in the Digital Age is the ultimate guide for anyone looking to make their ideas stick, ensuring they reach and resonate with their audience effectively. Whether you are a business professional, marketer, entrepreneur, or someone curious about the science of virality, this book offers invaluable insights that can transform the way you approach your audience.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Contagious by Jonah Berger has been praised for its insightful exploration of why certain products and ideas go viral. Reviewers appreciate Berger's use of real-world examples and research-backed insights to explain his STEPPS framework for crafting contagious content. The book is lauded for being engaging, informative, and practical for marketers and entrepreneurs.
Book Details
INFORMATION
ISBN: 9781471111709
Publisher: Simon & Schuster Ltd
Format: Paperback / softback
Date Published: 16 January 2014
Country: United Kingdom
Imprint: Simon & Schuster Ltd
Audience: General / adult
DIMENSIONS
Width: 130.0mm
Height: 198.0mm
Weight: 250g
Pages: 256
About the Author
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine’s “Year in Ideas.”
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