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Communication Design
Insights from the Creative Industries
Series: Required Reading Range
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Communication Design
$7500
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Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for students and practitioners in communication design, graphic design, marketing, and related creative fields who want to deepen their understanding of contemporary communication strategies and practices.
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Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
The success of a piece of communication has always depended on the connection between content, form, audience, and context—what the message is, who it’s aimed at, what it looks like, and how and where it’s communicated. In recent years, the balance between these elements has shifted.
Communication Design bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organised into themes of brand, experience, conversation, participation, navigation, advocacy, and critique, it explores the core ideas shaping contemporary practice.
Alongside case studies of game-changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.
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Communication Design
The success of a piece of communication has always depended on the connection between content, form, audience, and context—what the message is, who it’s aimed at, what it looks like, and how and where it’s communicated. In recent years, the balance between these elements has shifted. Communication Design bridges the gap between education and emerging practices to provide students and...Paperback$7500Unit price /UnavailableAvailableShips in 4-6 weeks
Book Details
INFORMATION
ISBN: 9781472534408
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 26 February 2015
Country: United Kingdom
Imprint: Fairchild Books
Illustration: 200 colour illus
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 14.0mm
Width: 210.0mm
Height: 268.0mm
Weight: 800g
Pages: 208
About the Author
Derek Yates is Programme Leader, Winchester School of Art, Southampton University, UK.
Jessie Price works as a researcher at the University of the Arts, UK, and as a freelance designer for numerous publishers, authors and arts professionals.
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