The Fashion Designer's Sketchbook

Name: The Fashion Designer's Sketchbook
Brand: Allen & Unwin
SKU: 9781350193901
Price: 78.99 NZD
Availability: InStock

Inspiration, Design Development and Presentation

By Sharon Rothman

Series: Required Reading Range

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Summary

The Fashion Designer's Sketchbook by Sharon Rothman is an essential guide for fashion students and practising designers seeking to enhance their creative skills and build successful fashion collections. The book outlines four key types of creative journals— the inspiration diary, working journal, presentation journal, and design log—each supporting different stages of the design process from discovery to delivery. It offers practical advice on using sketchbooks as both creative tools and professional portfolios, encourages idea generation from everyday experiences, and includes exercises to refine illustration techniques and design enquiry.

Richly illustrated with full-colour examples and featuring interviews with industry experts, this book also addresses market realities, consumer profiling, and trend analysis to help build collections tailored to specific demographics and markets. Emphasising exploratory design, it provides stimulating exercises to develop a unique creative vision.
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Format: Paperback / softback

$78⁹⁹

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The Fashion Designer's Sketchbook

$78⁹⁹

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This book is ideal for fashion design students, emerging designers, and professionals aiming to deepen their understanding of the creative process and improve their sketchbook practice as a vital tool for design development and presentation.

The Fashion Designer's Sketchbook explores why fashion journals are today the means through which many fashion students find employment; and explores four distinct types of creative journal through visual storytelling, each representing a different phase in the design process

Description

The Fashion Designer's Sketchbook is a must-have resource for both fashion students and practising designers who wish to learn new ways of generating design ideas in order to create successful fashion collections, and who wish to develop their own creative aesthetic. It demonstrates how the fashion design sketchbook serves as a crucial creative tool for professional development - and a valuable portfolio of design work to present to potential employers.

This book identifies four distinct types of creative journal, each representing a different phase in the design process: the inspiration diary, the working journal, the presentation journal, and the design log. It explores how one develops out of the other, with each stage in the idea generation process moving the process forward organically from discovery, to direction, to design development and delivery.

The Fashion Designer's Sketchbook shows readers how to turn their sketchbooks into source books; generate design ideas from everyday experience; explore multiple ways of presenting and arranging elements within pages; and details digital search and storage techniques as well as bulletin board journalling. Additionally, it provides exercises to improve readers' illustration skills and enquiry, promoting in-store sketching and visual analysis to focus awareness of design aesthetics, taste levels, and design vision.

The book also explores the need to address market realities, consumer profiles, and trend analysis, showing how to build design collections based on target customer demographics and different markets.

Beautifully illustrated and filled with a vast range of inspirational and full-colour design illustrations, The Fashion Designer's Sketchbook also features interviews with designers and industry experts. With a strong emphasis on exploratory design, this exciting resource provides readers with stimulating exercises designed to enable readers' sketchbook work and their creative vision to shine.