Series: Required Reading Range

Animated Performance shows how a character can seemingly 'come to life' when their movements reflect the emotional or narrative context of their situation: when they start to 'perform'. The many tips, examples, and exercises from a veteran of the animation industry will help readers harness the flexibility of animation to portray a limitless variety of characters and ensure that no...

Fashion Sewing: Advanced Techniques guides the reader through a range of intermediate and advanced skills, such as tailoring, sewing with knits, inserting linings and facings, and how to sew a wide range of design variations for collars, pockets, and sleeves. The detailed step-by-step instructions are easy to follow, with clear accompanying illustrations. This comprehensive guide serves as an ideal accompaniment...

Drawing and sketching are central to the art of animation and can be crucial tools in designing and developing original stories, characters, and layouts. Sketching for Animation offers a wealth of examples, exercises, and tips from an army of professional animators to help you develop essential sketching, technical drawing, and ideation techniques. With interviews and in-depth case studies from some...

Jacket design gives students and designers alike trouble, both technically and creatively; the technicality of their design and existing texts on the subject often leave novices and budding designers puzzled. Patternmaking for Jacket and Coat Design covers patternmaking techniques for seven iconic jacket and coat designs, focusing not only on the concepts needed to draft patterns, but also uniquely exploring...

Packed with colour film stills, exclusive pre-production artwork and behind-the-scenes production images, this landmark book celebrates the production designer’s contribution to visual storytelling on screen. It illuminates the visual concepts behind familiar screen spaces and unpicks how and why they are so effective in conveying character and story. Seven case studies, developed from exclusive interviews with world-renowned designers, reveal the...

Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behaviour, and create compelling and memorable communication that stands out among the thousands of messages we confront...

The Fashion Designer's Sketchbook is a must-have resource for both fashion students and practising designers who wish to learn new ways of generating design ideas in order to create successful fashion collections, and who wish to develop their own creative aesthetic. It demonstrates how the fashion design sketchbook serves as a crucial creative tool for professional development - and a...

If you want to understand, and be a part of, the creative revolution in materials design, then Designing with Smart Textiles is the complete toolkit you need to get started. Beginning by introducing the terminology and key applications, the book goes on to examine the key design processes needed to develop interactive textile design concepts, with detailed projects and examples...

The success of a piece of communication has always depended on the connection between content, form, audience, and context—what the message is, who it’s aimed at, what it looks like, and how and where it’s communicated. In recent years, the balance between these elements has shifted. Communication Design bridges the gap between education and emerging practices to provide students and...