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Blurb Your Enthusiasm

A Cracking Compendium of Book Blurbs, Writing Tips, Literary Folklore and Publishing Secrets
By Louise Willder
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Blurb Your Enthusiasm by Louise Willder explores the art and craft of writing book blurbs, revealing the secrets behind captivating summaries and enticing readers. With humour and insight, the author delves into the challenges and joys of capturing a book's essence in just a few compelling sentences, offering an engaging reflection on the intersection of marketing and literature.
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Format: Hardback
$3299
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This engaging exploration into the art of book blurbs is perfect for those who love diving into the world of publishing and being captivated by the clever, concise allure of a well-crafted teaser. Whether you're fascinated by marketing language or simply enjoy seeing what's behind the scenes of your favourite reads, this book offers a delightful and informative journey.

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A dazzling dictionary of book blurbs, filled with writing tips, literary folklore and publishing secrets

A dazzling dictionary of book blurbs, filled with writing tips, literary folklore and publishing secrets

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

It’s good to judge a book by its cover.

Drawing on her 25 years writing blurbs for Penguin books, Louise Willder explores the art, anecdote, and history of the words that only take a few seconds to read but can determine a book’s fate.

This illuminating and joyful compendium is about blurbs at their very best and worst. It is also about cover design, movie taglines, adverts, quotes, puns, the creative process, writers from Austen to Orwell, and much more. It answers questions such as: Why should adjectives generally be murdered? Which author hated blurbs? Is it ever okay to give away the ending? Why should you never start a blurb with ‘When’? Can blurbs be sexist?

The story of blurbs is the story of our needs and desires as readers; about who we are and want to be.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Blurb Your Enthusiasm by Louise Willder has been praised as a masterful, witty, and delightful exploration of the art and history of book blurbs. Reviewers highlight its charm, humour, and erudition, noting that it is packed with engaging insights into the world of writing and publishing. The book is lauded for being both entertaining and informative, appealing to anyone with a keen interest in books.

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Book Details

INFORMATION

ISBN: 9780861542178

Publisher: Oneworld Publications

Format: Hardback

Date Published: 01 September 2022

Country: United Kingdom

Imprint: Oneworld Publications

Audience: General / adult

DIMENSIONS

Spine width: 30.0mm

Width: 129.0mm

Height: 198.0mm

Weight: 250g

Pages: 352

Collections

Education & Reference Fiction General Fiction History & Archaeology History & Military Humour Louise Willder

About the Author

Louise Willder has been a copywriter at Penguin Books for twenty-five years. During this time, she estimates she has produced about 5,000 blurbs. She doesn’t follow people round bookshops, willing them to buy books she’s written the copy for. Really, she doesn’t.

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