Better Business

Name: Better Business
Brand: Unknown
SKU: 9780300261455
Price: 32.99 NZD
Availability: InStock

How the B Corp Movement Is Remaking Capitalism

By Christopher Marquis

Summary

In Better Business, Christopher Marquis explores the rise of the B Corp movement, where companies aim to balance profit and purpose. The book delves into how businesses are reshaping capitalism to create positive societal impact, offering insights into how firms can redefine success beyond just financial gain. With real-world examples, it provides a roadmap for companies striving to benefit all stakeholders.
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Format: Paperback / softback

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Better Business

$32⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you are interested in how businesses can succeed by integrating sustainable practices and a commitment to social responsibility. The author offers insights into the advantages of adopting a purpose-driven approach, highlighting real-world examples that demonstrate the benefits of aligning profit with positive impact. This book may appeal to entrepreneurs and business leaders looking to create meaningful change while maintaining a competitive edge.

Better Business

A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone’s future

Description

A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone’s future—"a valuable guide to an important force" (Financial Times) "An important blueprint for how businesses can and should be both successful and a force for good."—Rose Marcario, President and CEO, Patagonia Better Business is the book to read if you want to put values and purpose at the centre of your company. It’s an inspiring book with great insights to share."—Jerry Greenfield, co-founder, Ben & Jerry’s Gold Medalist in the Business Ethics category, 2021 Axiom Business Book Awards and longlisted for the 2020 Porchlight Business Book Awards

Businesses have a big role to play in a capitalist society. They can tip the scales towards the benefit of the few, with toxic side effects for all, or they can guide us towards better, more equitable long-term solutions.

Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders.

Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Better Business by Christopher Marquis is acclaimed for its insightful examination of the B Corp movement and the challenges posed by the traditional shareholder primacy model. It is praised for offering a compelling narrative on how integrating social and environmental responsibility can reshape capitalism, fostering a more resilient economy. The book's engaging organisational history and practical advice are highlighted, making it a recommended read for business leaders interested in values-driven strategies and sustainable success. Recognised with several awards, it stands out as a significant contribution to the dialogue on business ethics and corporate purpose.

Book Details

INFORMATION

ISBN: 9780300261455

Publisher: Yale University Press

Format: Paperback / softback

Date Published: 23 November 2021

Country: United States

Imprint: Yale University Press

Audience: General / adult

DIMENSIONS

Width: 140.0mm

Height: 216.0mm

Weight: 0g

Pages: 312

Collections

Business & Entrepreneurship Christopher Marquis Company Culture & Human Resources Education & Reference Finance & Economics Finance & Investment Non-Fiction Science & Nature

About the Author

Christopher Marquis is the Samuel C. Johnson Professor in Global Sustainable Enterprise and Professor of Management at Cornell University.