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A Story is a Deal
How to use the science of storytelling to lead, motivate and persuade
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Brief Description
In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams, and lead with effectiveness and charisma. Using the...
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Format: Paperback / softback
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A Story is a Deal
$3799
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Unavailable
A Story is a Deal
How to cement brand loyalty, craft irresistible pitches and lead persuasively by harnessing the science of storytelling
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Description
In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams, and lead with effectiveness and charisma.
Using the latest findings from social psychology, evolutionary psychology, organisational psychology, and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen, or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action, and achieves extraordinary results.
With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
Book Details
INFORMATION
ISBN: 9780349437248
Publisher: Little, Brown Book Group
Format: Paperback / softback
Date Published: 20 February 2025
Country: United Kingdom
Imprint: Piatkus Books
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 34.0mm
Width: 214.0mm
Height: 136.0mm
Weight: 360g
Pages: 368
About the Author
Award-winning, bestselling writer Will Storr has spent over a decade exploring the origins and importance of stories and the power they have over us, personally and collectively. His work has garnered widespread admiration from writers, comics, public intellectuals and cultural commentators alike, all drawn to his ability to explore the human condition in a way that is both approachable and empirical.
Storr has presented his Science of Storytelling workshop across the world. His similarly popular course on business storytelling has garnered invitations to present at a wide range of organisations, including LVMH, Oracle, Adobe, Expedia, Publicis Sapient, Wunderman Thompson, Jane Street and the European Parliament. Storr is the author of six widely acclaimed books including Selfie and The Status Game, and he also collaborates with high profile figures as a ghostwriter and story consultant. His journalism has appeared in titles such as the Guardian, Sunday Times, New Yorker and New York Times. He has been recognised with numerous awards, including the National Press Club award for excellence, the AFM award for Best Investigative Journalism and prestigious honours from Amnesty International and the One World Press Awards for his work on sexual violence against men.Also by Will Storr
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