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The Art Of Innovation
Lessons in Creativity from IDEO, America's Leading Design Firm
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Check link for latest rating. ( 8,327 ratings, 213 reviews)
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Format: Paperback / softback
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The Art Of Innovation
An updated edition of this inspiring guide to managing creativity in business from the ex-general manager of IDEO, one of the most innovative design companies in the world.
An updated reissue of this inspiring guide to managing creativity in business from the ex-general manager of IDEO, one of the most innovative design companies in the world.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
There isn't a business that doesn't want to be more creative in its thinking, products, and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.
Kelley shows how teams:
- Research and immerse themselves in every possible aspect of a new product or service
- Examine each product from the perspective of clients, consumers, and other critical audiences
- Brainstorm best when they are focused, being physical, and having fun
The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The Art of Innovation by Tom Kelley receives praise for its engaging storytelling, likened to a skilled magician's performance, and is said to feel reminiscent of visiting an IDEO workshop. It is noted for its practical, clear, and highly detailed approach amidst the plethora of creativity-focused books. Reviewers highlight its valuable insights into fostering innovation and generating product appeal.
Book Details
INFORMATION
ISBN: 9781781256145
Publisher: Profile Books Ltd
Format: Paperback / softback
Date Published: 17 March 2016
Country: United Kingdom
Imprint: Profile Books Ltd
Edition: Main
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 24.0mm
Width: 130.0mm
Height: 198.0mm
Weight: 231g
Pages: 320
About the Author
Tom Kelley is the best-selling author of Creative Confidence, The Art of Innovation and The Ten Faces of Innovation as well as a partner at the renowned design and innovation consultancy IDEO. As a leading innovation speaker, Tom has addressed business audiences in more than thirty countries. Tom is an Executive Fellow at the Haas School of Business at UC Berkeley and holds a similar role at the University of Tokyo.
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