Junior

Name: Junior
Brand: Arotahi Agency
SKU: 9781576879122
Price: 45.0 NZD
Availability: InStock

Writing Your Way Ahead in Advertising

By Thomas Kemeny

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4.28

( 332 ratings, 49 reviews)

Summary

Junior by Thomas Kemeny offers an insightful journey into the world of business and entrepreneurship through the eyes of a creative agency insider. The book unfolds practical advice interspersed with humour, providing budding professionals with the tools and mindset needed to navigate the challenges of the advertising industry. It's both a guide and encouragement for anyone starting their career in a competitive field.
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Format: Hardback

$45⁰⁰

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Junior

$45⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you’re seeking a refreshing guide to excelling in the advertising industry, especially for newcomers. Its blend of practical advice, personal anecdotes, and a humorous tone makes it a compelling read for those interested in creative business strategies and entrepreneurship.

Junior

Description

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book, he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy—everything from headlines to scripts to experiential activations—giving readers a lesson on a language we all thought we already knew.

Junior is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work.

Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented.

That's been done.

Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Junior by Thomas Kemeny receives praise for its insightful approach to writing and creativity in advertising, with some reviewers likening it to engaging conversations full of wisdom and humour. The book offers practical advice that resonates with both novice and seasoned professionals, making it a charming and witty guide to the advertising world. It's noted for its relatable and candid reflections on junior-level experiences, described as compulsively readable and cleverly crafted.

Book Details

INFORMATION

ISBN: 9781576879122

Publisher: powerHouse Books,U.S.

Format: Hardback

Date Published: 14 May 2019

Country: United States

Imprint: powerHouse Books,U.S.

Contributors:

Foreword by Jeff Goodby

Audience: General / adult

DIMENSIONS

Width: 160.0mm

Height: 226.0mm

Weight: 0g

Pages: 180

Collections

Business & Entrepreneurship Career Development Marketing & Sales Mindset & Self Help New Year, New You Non-Fiction Self-Help & Personal Development Thomas Kemeny

About the Author

Thomas Kemeny is a freelance copywriter based in New York City and sometimes Los Angeles if the weather is right. He began as an intern at Crispin Porter + Bogusky, and over the next decade learned everything he could at Goodby, Silverstein & Partners and Mother New York. He's won awards in The One Show, Cannes Lions and Clio Awards. He's created campaigns for everything from Fortune 500 companies to startups. His work has been discussed in the New York Times, NPR, Vanity Fair and a monologue on The Tonight Show. He has an equally impressive list of failures. Foreword by: Jeff Goodby is Co-Chairman and Partner of Goodby, Silverstein & Partners.Jeffgrew up in Rhode Island and graduated from Harvard, where he wrote for theHarvard Lampoon.He worked as a newspaper reporter in Boston, and his illustrations have been published inTIMEandMother Jones. He began his advertising career at J. Walter Thompson before moving to Ogilvy & Mather, where he met his mentor, Hal Riney. It was with Riney that Goodby learned his reverence for surprise, humor, craft and restraint. He also met a guy named Rich Silverstein at Ogilvy & Mather. They founded GS&P in 1983. Since then, the two have won just about every advertising award imaginable.