Start-ups & Entrepreneurship

A veteran Pulitzer Prize-winning journalist shadows the top thinkers in the field of Artificial Intelligence, introducing the breakthroughs and developments that will change the way we live and work. Artificial Intelligence has been “just around the corner” for decades, continually disappointing those who long believed in its potential. But now, with the emergence and growing use of ChatGPT, Gemini, and...

Want to know how to make quick progress – without waiting for a crisis to hit? International bestseller Dan Heath reveals all. Reset will help you get unstuck, shake off old habits, and overcome the inertia of the way things always work. Heath shares a framework, based on research in psychology and hundreds of interviews, to help you vault toward...

Every day, rising companies stumble because management hired available people, not the right people. Then after making one too many of these mistakes, especially in key positions, the once-promising business that had the world to offer to its consumers is no longer. Because they didn’t learn: Hiring. Is. King. In Hire Smart from the Start, author and entrepreneur Dave Carvajal...

USA Today Bestseller In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits. For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of...

High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they've grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns...

In the thrilling realm of entrepreneurship, one is faced with critical decisions that can shape the destiny of an enterprise from its very inception. The Founder's Dilemmas by Noam Wasserman delves into these pivotal choices that can either lead to flourishing success or catastrophic failure. This comprehensive guide addresses the fundamental question every entrepreneur must ponder: should one build a...

Pattern Breakers by Mike Maples Jr and Peter Ziebelman is a ground-breaking exploration into the world of entrepreneurship that challenges conventional wisdom and provides a practical playbook for anyone looking to launch a start-up or create a new product. Based on years of extensive research and real-world examples, this book delves into the essence of what sets wildly successful companies...

Diary of a Tuscan Bookshop by Alba Donati is a captivating story that beautifully intertwines the charm of a small village with the enduring power of books. The narrative follows the author's journey as she trades her bustling life as a book publicist in Italy for the tranquillity of Lucignana, the tiny Tuscan village where she was born. Driven by...

The Algebra of Happiness by Scott Galloway is an insightful exploration of what it takes to lead a fulfilling and joyful life amidst the chaos of modern existence. This book is not just a self-help guide; it is a profound accumulation of Galloway's hard-won wisdom from his experiences as an entrepreneur, a professor, and a keen observer of human behaviour....

This is the stranger-than-fiction story of Wirecard, once a $30 billion tech darling, now a smouldering wreck, by the journalist who brought it crashing down, for lovers of Bad Blood and The Billion Dollar Whale. When journalist Dan McCrum followed a tip to investigate the hot new tech company challenging Silicon Valley, everything about Wirecard looked a little too good...

The Ultimate Sales Letter, 4th Edition by Dan S. Kennedy is an indispensable guide for anyone looking to master the craft of persuasive writing in today's fast-paced digital world. This authoritative manual covers the secrets behind writing compelling sales letters that capture attention and motivate readers to take action, helping businesses boost their conversions and sales. In an era dominated...

'An amazing portrait of how grifters came to be called visionaries and high finance lost its mind.' Charles Duhigg, bestselling author of The Power of Habit The definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five...

Just read it. — Elon Musk The dramatic inside story of the first four historic flights that launched SpaceX—and Elon Musk—from a shaky startup into the world's leading-edge rocket company. SpaceX has enjoyed a miraculous decade. Less than 20 years after its founding, it boasts the largest constellation of commercial satellites in orbit, has pioneered reusable rockets, and in 2020...

Blitzscaling, a brilliant creation by Reid Hoffman and Chris Yeh, offers an in-depth look into the growth trajectories of Silicon Valley's most iconic companies. This indispensable guide unravels the secrets behind transforming simple garage start-ups into global powerhouses like Apple, Cisco, Google, HP, and Intel. Set against the fascinating backdrop of tech innovation, Blitzscaling provides aspiring entrepreneurs with the tools...

Skip the Line by James Altucher is a transformative guide designed to help you achieve a successful life regardless of your starting point. Once regarded as a total failure, Altucher has since created a $60 million business, making his insights both authentic and invaluable. This book distills his remarkable journey from struggle to success, offering readers a new mindset and...

Business secrets from the heads of the world's most exciting and innovative companies, including Facebook, Google, Airbnb, Netflix, Spotify, Uber, Starbucks, Bumble and Instagram. On his podcast Masters of Scale, Silicon Valley legend Reid Hoffman (founder of LinkedIn, investor at Greylock) sits down with the leaders of the world's most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram...

How to Get Rich by Felix Dennis is an illuminating guide crafted by one of Britain's most successful self-made entrepreneurs. This compelling book provides a unique blend of autobiographical content and practical advice aimed at helping aspiring entrepreneurs and ambitious individuals achieve financial success. Felix Dennis embarks on a riveting journey, recounting his rise from modest beginnings in South London...

Stop selling pretty logos. Start building brands that work in the real world. Do inflated processes, branding jargon, and performative "thought leadership" leave you feeling like creativity is not enough or that you must become a brand psychologist to be taken seriously? In No Bullsh*t Branding, James Martin (Made By James), partner at Lincoln Design Co, strips branding back to...

Can We Map Success? Successful people typically don't plan their success. Instead, they develop a unique philosophy or attitude that works for them. They stumble across strategies which are shortcuts to success and latch onto them. Events hand them opportunities they could not have anticipated. Often, their peers with equal or greater talent fail while they succeed. It is too...

"Chuck Feeney is a remarkable role model, and the ultimate example of giving while living." (Bill Gates) This bestselling book tells the inspiring life story of Chuck Feeney, known as the "James Bond of philanthropy." Feeney made a fortune as founder of Duty Free Shoppers, the world's largest duty-free retail chain. By 1988, he was hailed by Forbes magazine as...

The definitive account of the harms that have come from deregulating venture capital financing and allowing startups to become gigantic while remaining private. The term “unicorn” for a private startup company worth $1 billion or more was coined to emphasize the rarity of such ventures. But today there are more than 1,500 of them, with a combined valuation of over...

An insider's account of crypto's fight to reshape global finance In The New Adventures of CryptoDad: The Quest for Financial Freedom in the 21st Century, former CFTC Chairman Christopher Giancarlo delivers a firsthand account of cryptocurrency's emergence from Washington's political crossfire. Drawing on his experience at the highest levels of financial regulation, Giancarlo explains how tokenisation on public blockchains will...

The definitive guide to building, managing, and scaling a venture capital firm Now in its fourth edition, The Business of Venture Capital: Building a Venture Firm, Investing in Startups, and Driving Returns delivers human insight and wisdom that generative AI cannot replicate. Authors Mahendra Ramsinghani and Tim Hsia draw on decades of hands-on experience to explain the multiple facets of...

Build a seven-figure business without sacrificing motherhood or your ambition Entrepreneur Like a Mother: Build a Company That Buys You Freedom, Not One That Owns Your Life is the roadmap from two serial entrepreneurs who built and sold consulting firms valued up to $40 million while raising nine children between them. Beth Mazza and Victoria Sivrais deliver battle-tested frameworks for...

Eighty million years in the making. When Ann and Mike Spratt stood on a hill on Waiheke Island, they didn't see a vineyard. They saw a quirk of nature. A north-facing amphitheatre-shaped valley that could trap and reflect heat. They were told making world-class Cabernet blends in New Zealand was a fool's errand. They were told the standards they set...

Create brilliant bargello embroidery in this crafty worker placement game for 2-5 players, from influential designer Ellie Dix. In this easy-to-learn board game, you’ll hunt for the perfect thread, fulfil demanding commissions, seek out artisan equipment, and create stunning canvases. Establish a thriving needlecraft studio by designing and stitching your very own gorgeous needlework projects! Do you know just the...

DISTINGUISHED FAVORITE: NYC Big Book Award 2020 - Career Trapped in a job or business that's "just not you"? Always dreaming of your next vacation or living for the weekend? Marianne Cantwell's straight-talking bestseller will help you break out of that career cage and Be A Free Range Human. It's about much more than just quitting your job and becoming...

The raw and inspiring story of how a former prisoner overcame abuse, addiction and incarceration to become CEO of a global business, helping and coaching others to break free of their self-imposed limitations. "ONE OF THE MOST CAPTIVATING BOOKS I'VE READ IN YEARS" - Simon Alexander Ong Your most difficult experiences aren't setbacks. They're the starting points on your journey...

Unleashing Innovation the East Asian Way provides a new perspective on startup ecosystems in East Asia—a region which has, over decades, shaped innovation and global competition. The book specifically focuses on Japan, South Korea, and Mainland China. The study of startup ecosystems in East Asia is of relevance not only because of their size and performance, but also because they...

#1 NATIONAL BESTSELLER • President Donald J. Trump lays out his professional and personal worldview in this classic work—a firsthand account of the rise of America’s foremost businessman. “Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune “I like thinking big. I always have. To me it’s very simple:...

Stop trading time for money. Start building wealth that works while you don't. If you've ever thought, "There's got to be more than this" - you're right. The Passive Income Power Plan is your starting line. In this powerful guide, transformational wealth coach and business strategist Halle Eavelyn delivers 108 proven ways to earn income while you sleep - no...

In an era where health encompasses not just physicality, immersive wellness has emerged as a multidimensional paradigm, encompassing the mental, emotional, technological, nutritional, organizational, and experiential aspects of well-being. The Immersive Wellness Spectrum: Trends, Technologies, and Transformations brings together an eclectic mix of interdisciplinary insights that explore the evolution and redefinition of wellness through technology, workplace dynamics, sustainability imperatives, and...

This book develops a comprehensive theoretical and empirical framework explaining how entrepreneurial ecosystems (EEs) influence firms’ sustainable high growth (SHG). Its core objective is to conceptualise SHG as a key outcome of entrepreneurial ecosystems and to empirically verify whether, and through which mechanisms, ecosystems foster sustainable firm expansion. The theoretical part is based on a narrative literature review covering entrepreneurial...

Women entrepreneurs in the Global South are a powerful force for economic growth and social progress. By dismantling barriers and providing them with the tools they need to thrive, we can unlock their potential to transform communities, empower women, and build a more equitable and sustainable future. However, conventional economic thinking often perceives entrepreneurship as gender-neutral, depicting entrepreneurs as rational,...

Strong Bridges is a book about a contradiction and the opportunity it offers. For decades, social network theory has drawn its maps of advantage from the idea that brokers sit astride structural holes, reaping value from weak ties that bridge disconnected worlds. But what if some of those bridges are not weak? What if the real advantage lies not just...

Traditionally, research on immigrant entrepreneurship has adopted a somewhat monolithic perspective, often concentrating on the sheer number of immigrant-founded businesses, their internationalisation strategies or their economic contributions. In many cases, immigrants are regarded merely as another sample population to which mainstream entrepreneurial theories are applied, rather than being recognised as a distinct phenomenon warranting a tailored approach. Strategic Orientation and...

Dieses Open-Access-Buch widmet sich einer zentralen Problemstellung der Baubranche, indem untersucht wird, welchen Beitrag Qualitätsmanagementsysteme leisten können, um Baumängeln im Wohnungsneubau präventiv entgegenzuwirken. In der Bauwirtschaft besteht bei Qualitätsmanagementsystemen einerseits trotz bestehender Zertifizierungen ein erheblicher Aufholbedarf und andererseits sind Baumängel allgemein ein bekanntes vorherrschendes Problem im Wohnungsneubau. In dieser Forschungsarbeit werden deshalb die Themengebiete Qualitätsmanagement, Baumängel und Prävention gesondert herausgearbeitet,...

EVERY PRACTICE DESERVES TO BE PROFITABLE This Profit First for Therapists Workbook is the official companion to the acclaimed book Profit First for Therapists by Julie Herres. Designed specifically for private practice owners, this workbook doesn't replace the original—it builds on it. Think of it as the practical guide to walk you through every step of implementing the Profit First...

The ebook edition of this title is Open Access and freely available to read online. Listed Family Companies are a focal point of family business research on the management side. This is hardly surprising, as the data situation here is much better than for private family businesses. At the same time, one can ask how representative the listed family business...

Once upon a time, Linus Torvalds was a skinny unknown, just another nerdy Helsinki techie who had been fooling around with computers since childhood. Then he wrote a groundbreaking operating system and distributed it via the Internet—for free. Today, Torvalds is an international folk hero. His creation, LINUX, is used by over 12 million people, as well as by companies...

The rapid rise of immersive wellness experiences has revolutionised the way individuals approach their physical, mental, and emotional well-being. From spa retreats to virtual reality meditations, these experiences offer unique opportunities to deeply enhance one's sense of self and connection to the world. As more people seek comprehensive wellness solutions, the demand for well-researched and practical guidance in this area...

You started your business because you wanted more. More wealth. More freedom. A greater impact. But these days, it feels like you're working harder than ever for less and less money, and you barely have time to take a coffee break, much less a vacation. Sound familiar? If your answer is a weary "yes," then Get Scalable is here to...

If you're brilliant at what you do, why are you still undercharging? You’re smart, experienced, and get incredible results for your clients. But if you’re still charging by the hour, underpricing your value, and ending each month exhausted and underpaid… something’s broken — and it’s not your work ethic. Fearless Pricing is the no-fluff pricing guide for coaches, consultants, and...

Entrepreneurship in Uncertainty directly addresses uncertainty, giving students the skills they need to succeed in enterprises. It helps prospective entrepreneurs and owners of businesses recognise and exploit opportunities, establish unique business models, make measured choices, and manage risks. The textbook's practical approach connects theory and practice, setting it apart from competitors. With real-world case studies, engaging exercises, and practical insights,...

Death and Funeral Practices in Norway provides a shortform definitive reference text on death and funeral practices in Norway as of the 2020s. This volume begins with a short introduction and historical overview, followed by a description of the demographics and legal framework, before featuring a range of chapters on governance and the funeral industry. Both religious and non‑religious funeral...

At the turn of the 20th century, Barcelona's industrialist bourgeoisie showcased their wealth by commissioning family residences from renowned architects embracing the modernist style. Within these families, a chocolatier emerged, expressing opulence through the iconic Casa Amatller, now a symbol of the city. How did a manufacturer of staple foodstuffs ascend to prominence alongside the foremost industrial figures of the...

Starting a business or ensuring a small business continues to operate successfully often requires taking out business loans, but are there systemic barriers to ethnic minority business owners in obtaining a loan? Focusing specifically on Scotland, the author draws on original research, including in-depth interviews and thematic analysis. The book highlights systemic barriers such as education, language proficiency, interest rates,...

What does it mean to innovate? What skills are needed? What thought processes are involved? Answers to these questions can be found in the real-life stories of Agents of Innovation. Louis Jacques Filion and chapter co-authors Rico J. Baldegger, Candido Borges, Fernando Dolabela, Joëlle Hafsi, and Francine Richer present six fascinating case histories of three different types of agents of...

OVER 300,000 COPIES SOLD!! Number 1 Amazon BEST SELLER over the last 74 weeks! I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo ... combined ... as a kid in my twenties ... using the $100M Offers method. It works. And it will work for you. Not that long ago though, my...

The Innovation Navigator returns with a revised edition and a fresh look at the shifting landscape of modern innovation. This edition also features updated and illustrative case studies of companies such as Microsoft, Ford, Merck, and OpenAI. This updated edition provides practical frameworks for applying AI across the original four key innovation modes: specialist, venture, community, and network. It offers...

Sneakers are a $100 billion business and a global obsession that started in the pages of a catalogue called Eastbay. This is a startup story unlike most you've read, but as instructive and inspiring as any of the rest. It's the story of two entrepreneurs with $4,000 worth of track shoes stuffed into an AMC Gremlin who eventually launched a...

What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it's a deep-seated obsession. In a world of increasing chaos, Apple has built the world's most valuable company on this single principle. In It Just Works, top-level Apple veteran Neil West distils the company's approach into a clear, actionable guide for leaders,...

What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it's a deep-seated obsession. In a world of increasing chaos, Apple has built the world's most valuable company on this single principle. In It Just Works, top-level Apple veteran Neil West distils the company's approach into a clear, actionable guide for leaders,...

The classic text The Book of Five Rings, now interpreted for tomorrow's business leaders. The Book of Five Rings is a classic Japanese text by the undefeated swordsman Miyamoto Musashi. In this book, he set out the 'true principles' required for victory in the martial arts and on the battlefield. His philosophy of rigorous self-control and dealing with physical and...

This is the moving story of a woman who, throughout her life, has refused to be defined by what others think she can or cannot do. Minnie Baragwanath was diagnosed, at the age of 15, with a congenital condition that left her legally blind. However, she did not meekly accept the limitations that blindness might have imposed on her: instead,...

At a time when consumers are looking for more and more connection with the foods they eat, Michael Barker proudly shares the Barker’s of Geraldine journey, the people, the innovations and the philosophies that still guide them. This is a story of entrepreneurial spirit, creativity, fun, dedication to community, and finding a way to bring it all together to build...

Mike “Macro Mike” Kellett didn’t just build a business — he built a multi-million-pound brand from scratch. With no investors, no safety net and no shortcuts. After losing both parents young and battling trauma, rejection, and rock-bottom moments, Mike refused to settle for the life he was handed. Instead, he built one on his own terms. In Bootstrapping to Breakthrough,...

When twins Alisa and Lysandra went onto The Block in 2013, they were certain they were going to win. This intuition and confidence has guided them through their entire lives, from their time in the police force to the launch of their renowned lifestyle brand al.ive body. A Life Reimagined: Designed for More goes behind the scenes and uncovers exactly...

The number one Wall Street Journal Business Book Bestseller and Top 10 New York Times Bestseller 'A must-read for anyone who wants to start a business, grow a business, or be inspired by those who do' - Adam Grant, author of Originals Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, his book offers priceless...

The marketing playbook that millions of companies adopted just broke -- Loop reveals the AI system replacing it. If your marketing strategy stopped working, the problem isn't you. The problem is that AI broke the system every playbook was built on -- and nobody has replaced it. Until now. Kipp Bodnar and Kieran Flanagan built the marketing framework that millions...

Roll the Calls is as ferociously powerful as the iconic figure at its centre, Ari Emanuel – the inspiration for Entourage’s Ari Gold, and one of the most legendary powerbrokers of all time – a man who made rage and chaos into the instruments of his success. Expertly written with Pulitzer Prize–winning journalist and biographer J. R. Moehringer, Roll the...

From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, B2B software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In the second edition of this essential...

AS SEEN ON TIKTOK "The #1 book that changed my life."- Sam Parr, entrepreneur, podcaster, and the founder of The Hustle Uncover the secret to incredible wealth with practical advice from self-made millionaire Felix Dennis. Felix Dennis was an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim...

The PR Bootcamp is the ultimate toolkit for businesses who want to raise their profile, get featured in the media and boost credibility around their brand. It offers invaluable insights on how to create a successful, objectives-driven PR strategy—without the price tag of an agency—that supports your business goals. This do-it-yourself guide is perfect for businesses, entrepreneurs and founders alike,...

Lessons on life and business you are guaranteed to find nowhere else. Crocs are many things to many people. They're the best-selling non-sneaker shoe on the planet, for starters. For some, it's true, they're the ugliest shoe ever made. What's indisputable is, two decades later, they've been worn by billions of feet worldwide, from the supermarket to the red carpet....

The revelatory guide to self-branding and marketing from Simon Squibb, social media sensation and #1 bestselling author. What makes a video go viral? What compels tens of millions of people to click on a thumbnail, and give more than a second of their attention as they scroll? What makes them hit a button and share it with a friend? The...

Founder and CEO of Discovery and Vitality, Adrian Gore, built a company from a single, bold idea into a global financial group serving over 40 million customers across over 40 countries. He didn't just scale a business; he created a whole new shared-value business model, a system so revolutionary it's taught as a case study at Harvard Business School, and...

In 1924, into the tiny town of Warrnambool, which then had a population of a fraction under 4000 people, there came a travelling salesman... The remarkable life and achievements of Fletcher Jones. Australians of a certain generation all know Fletcher Jones - the stores, the clothing, the daggy dad slacks - but not many people know the extraordinary story of...

We must fail in order to succeed. We know it's true in theory—but what does it mean in practice? Fail Smarter reveals the methods that the world's most successful people use to embrace, overcome, and learn from failure—and turn it into the fuel of their successes. Drawing on hundreds of hours of conversations with millionaires, entrepreneurs, and CEOs, Dougal Shaw...

Inspired by the success of platforms such as Airbnb, Etsy, or Fiverr? Want to know how to build an online marketplace business? This is the book for you. In this step-by-step guide, we will go through everything you need to know about developing your idea into a sustainable business, offering lots of practical advice and actionable ideas along the way....

An unorthodox guide to making things worth making, from "the father of the iPod and iPhone" and the creator of Nest. The New York Times Bestseller. An unorthodox guide to making things worth making, from "the father of the iPod and iPhone" and the creator of Nest. Everyone deserves a mentor. For every career crisis, every fork in the road,...

Continuous change calls for continuous innovation. If you read nothing else on innovation, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you invest in your best innovation bets, learn from setbacks, and bring bold new offerings to market. This book will inspire you to: Know your customers' 'jobs to...

New York Times and Wall Street Journal bestseller multiple years runningTranslated into 20 languages, with more than half a million copies sold worldwideA Hudson and Indigo Best Book of the YearRecommended by Shona Brown, Rachel Hollis, Jeff Kinney, Daniel Pink, Sheryl Sandberg, and Gretchen Rubin Radical Candor has been embraced around the world by leaders of every stripe at companies...

#1 NEW YORK TIMES BESTSELLER • “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta “Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and Tesla The great secret of our time is that there are still uncharted frontiers to explore...

National Best Seller • The gripping story of Elizabeth Holmes and Theranos—one of the biggest corporate frauds in history—a tale of ambition and hubris set amid the bold promises of Silicon Valley, rigorously reported by the prize-winning journalist. With a new afterword covering her trial and sentencing, bringing the story to a close. “Chilling ... Reads like a thriller ......

If you’re tired of chasing clients, second-guessing your scripts, and waking up to another month of unpredictable income… this book is your breakthrough. Whether you’re an entrepreneur, coach, or small business owner, the struggle is the same: how do you consistently attract clients without pressure, burnout, or gimmicks? You don’t have to pressure to sell—you just have to Teach to...

This story literally has what it takes: the anecdotes, the insights and, most of all, the values to guide the next generation of entrepreneurs. — Mark Carney The real story of what it takes from a man who could turn dreams into realities. — Ray Dalio Candid, funny, and real, Steve offers wisdom and the gift of much-needed common sense...

The extraordinary story of Atlassian - how two university friends with a billion-dollar idea created a global tech company. In a cramped share house in inner-city Sydney, university classmates Mike Cannon-Brookes and Scott Farquhar started working together to create a $160 billion company from scratch and revolutionise the way the world works. They couldn't have been more different - Cannon-Brookes...

Value-creation in Middle Market Private Equity by John A. Lanier holistically examines the ecosystem relationships between middle market private equity firms and their portfolio companies. Small business is the job creating engine in the US economy, and consequently is a prime target market for private equity investment. Indeed, private equity backs over six of each 100 private sector jobs. Both...

An idea is the first step in the process of creating a business. Most ideas, no matter how brilliant they may seem, never actually end up becoming a business. This book explains how to: Look for new small business ideas. Evaluate ideas for their commercial potential. Unlock the strategies that turn an idea into a business. English’s focus is on...