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Small Business Marketing For Dummies

Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Small Business Marketing For Dummies by Paul Lancaster is a practical guide that offers small business owners essential marketing strategies to enhance their visibility and growth. It covers a wide range of topics, including digital marketing, social media, and branding, providing step-by-step advice to create effective marketing plans. With a focus on making marketing accessible for newcomers, the book helps businesses stand out in competitive markets.
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Format: Paperback / softback
$4099
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're a small business owner or entrepreneur looking to boost your marketing skills and reach a wider audience. It offers practical advice, step-by-step strategies, and insights on digital marketing, helping you to effectively promote your business without breaking the bank.

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Small Business Marketing For Dummies

Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company's profile, attract new customers and keep them coming back for more.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message—all at little or no cost. It shows you how to build your company’s profile, attract new customers, and keep them coming back for more.

Inside you will learn how to:

  • Create an achievable marketing plan
  • Use social media and the web to attract and keep customers
  • Communicate with your customers through winning emails, newsletters, blogs, and more
  • Make use of affordable advertising solutions in print and other media
  • Get great PR for your business

Book Details

INFORMATION

ISBN: 9781118730775

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 13 December 2013

Country: United States

Imprint: For Dummies

Audience: Professional and scholarly

DIMENSIONS

Spine width: 22.0mm

Width: 187.0mm

Height: 235.0mm

Weight: 709g

Pages: 384

About the Author

Paul Lancaster is a small business expert, consultant and inbound marketing specialist based in Newcastle upon Tyne. He held web and marketing roles for Sage, British Airways and Shell LiveWIRE. Paul is an active supporter of youth start-up and entrepreneurship programmes throughout the UK.

Barbara Findlay Schenck has been a marketing consultant for more than 20 years, with clients ranging from small businesses to Fortune 500 companies. In addition to her experience as a small business strategist, she’s also a bestselling author and columnist. Visit her website at www.bizstrong.com.

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