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Setting Up a Successful Photography Business

Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Setting Up a Successful Photography Business by Lisa Pritchard is a revised second edition offering practical, actionable advice for establishing a photography business in today's changing environment. Written from the viewpoint of a photographer's agent, it thoroughly explores how to prepare a compelling portfolio and website, market oneself effectively, secure clients, manage the financial and legal aspects, and navigate contracts. Packed with templates and insights from top photographers and industry commissioners, this updated edition reflects shifts towards digital marketing and social media, making it essential for aspiring and established professional photographers.
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Format: Paperback / softback
$8299
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for aspiring photographers, students considering a professional career, those thinking of switching careers into photography, and established photographers seeking to improve their business practices.

Book Hero thinking about your next read

This revised second edition of the best-selling handbook provides practical, actionable insights on how to establish a successful photography business in the current climate.

New and updated edition of the best-selling, no-nonsense, step-by-step guide to setting up a successful photography business.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

This revised second edition of the best-selling handbook provides practical, actionable insights on how to establish a successful photography business in the current climate.

Written from the perspective of a photographer's agent, Setting Up a Successful Photography Business offers the perfect viewpoint to honestly assess what works, what doesn't, and why some photographers succeed where others fail. Packed with useful templates and advice from leading photographers and commissioners working in all areas of the profession today, industry expert Lisa Pritchard covers all of the essentials: preparing the best portfolio and website; marketing yourself; getting clients; costing and producing shoots; finding representation; financing and running your business; navigating contracts and legal obligations; and more.

Updated to take account of shifts in the industry and the increasing importance of digital marketing and social media, this book provides fresh insight and inspiration for the budding and established professional.

This book is essential reading for anyone who wants to be a professional photographer – whether studying to become one, thinking of a change of career, or wanting to know how to improve their existing photography business.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Readers praise the book as very informative, helpful, and inspiring. It is valued for clear presentation and accessible language, covering business disciplines universal to creative careers. Testimonials highlight increased confidence in starting a photography business and comprehensive coverage of topics from legal concerns to marketing and portfolio development.

Book Hero reading reviews

Book Details

INFORMATION

ISBN: 9781350053069

Publisher: Taylor & Francis Ltd

Format: Paperback / softback

Date Published: 16 December 2021

Country: United Kingdom

Imprint: Routledge

Edition: 2nd edition

Illustration: 5 Tables, black and white; 56 Halftones, color; 56 Illustrations, color

Audience: Professional and scholarly

DIMENSIONS

Width: 156.0mm

Height: 234.0mm

Weight: 440g

Pages: 224

About the Author

Lisa Pritchard is one of the UK’s leading photographers’ agents and has been working with and advising photographers for more than two decades. In 2002 she set up her own agency, LPA; she represents both established and emerging photographers and produces photoshoots for creative agencies and brands directly. She also offers portfolio reviews and a Pop Up Agent service to photographers without agents. Lisa has a keen interest in supporting and nurturing aspiring talent through her programme LPA Futures, which has launched the careers of many advertising photographers. She is also the author of Running a Successful Photography Business. For more information, visit her website at www.lisapritchard.com.

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