Own or Be Owned

New York Times bestselling author and self-made powerhouse Codie Sanchez reveals the uncomfortable and hard-earned truths you need to hear to build a business that works for you and doesn't ruin your life.

Codie pulls back the curtain... – Steven Bartlett

You have done the hard bit. You have clawed out of traditional employment and stopped making money for other people. Owning your own business is the path to freedom.

But here you are, working harder and putting in more hours than anyone else you know, and the noose around your neck feels like it's getting tighter.

Codie Sanchez is a self-made business powerhouse whose portfolio of businesses is worth 9 figures. And she does this alongside having a fulfilling life and not being chained to the desk. She's not here to give you feel-good advice. The buck stops with you and there is no safety net. This book might not be for you. It's an investment — of your time, your comfort, and your excuses. Entrepreneurship is hard.

Time for you to be harder.

In Own or Be Owned, New York Times bestselling author, Codie Sanchez, unpacks the high-performance no B-S MBA program she and her team have used to build high-value businesses across industries and market categories. This is the private equity playbook that transforms sluggish revenue lines, missed sales, and keeps you - the owner - stuck. The same systems private equity installs the day after they buy your competitor, except you're going to install them yourself, keep your equity, and stop letting your business own you.

You will learn a 12-point diagnostic system that pinpoints where your business is going wrong, and then how to fix it. With exclusive frameworks like a fool-proof pricing strategy (yes, you are undercharging), client persona targeting, and how to design your offering around operational pain, not optional pain, they don't teach you this in business school.