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From the Ground Up
How to build a cult brand
Brief Description
THE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body.The only thing scarier than a new idea is an old one.Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global...
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From the Ground Up
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See moreTHE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body.
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Description
THE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body.
The only thing scarier than a new idea is an old one.
Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch β the ethos, process, opportunities and pitfalls to avoid β from both their own journey and that of other notable Australian entrepreneurs.
With a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1billion, From the Ground Up is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy.
Curious? Time to risk it for the biscuit.
Book Details
INFORMATION
ISBN: 9781923293953
Publisher: Affirm Press
Format: Paperback / softback
Date Published: 30 June 2026
Country: Australia
Imprint: Affirm Press
Audience: General / adult
DIMENSIONS
Width: 153.0mm
Height: 234.0mm
Weight: 250g
Pages: 288
About the Author
Jessica Hatzis, along with Bree Johnson, are the co-founders of cult beauty brand frank body and branding agency Willow & Blake. Copywriters and brand builders by trade, they are passionate about teaching the next generation of entrepreneurs to create their own successful businesses from scratch.
Bree Johnson, along with Jessica Hatzis, are the co-founders of cult beauty brand frank body and branding agency Willow & Blake. Copywriters and brand builders by trade, they are passionate about teaching the next generation of entrepreneurs to create their own successful businesses from scratch.
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