Disciplined Entrepreneurship Startup Tactics

A hands-on, practical roadmap to get from great idea to successful company

In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship, Paul Cheek, delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author provides a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.

This is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximise your impact with limited resources. You’ll also discover:

• Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions
• Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product
• Methods for equity distribution that minimise conflict and maximise investor return

An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products, looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.