Design, Manufacture and Sell Your Bag Collection

Name: Design, Manufacture and Sell Your Bag Collection
Brand: Allen & Unwin
SKU: 9781350346604
Price: 95.99 NZD
Availability: InStock

By Ann Saunders

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Summary

Design, Manufacture and Sell Your Bag Collection is a comprehensive guide for aspiring handbag designers and entrepreneurs. Ann Saunders leads you from your initial concepts through to sampling, manufacturing, marketing, and retail, providing practical advice on the creative process, sourcing materials, brand creation, and business planning. With insights from her successful former students and over 150 images and charts, this book equips you to build and sustain a competitive bag brand.
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Format: Paperback / softback

$95⁹⁹

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Design, Manufacture and Sell Your Bag Collection

$95⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for aspiring handbag designers, fashion entrepreneurs, and anyone interested in starting a bag brand with a blend of creative and practical business knowledge.

"The first book to fully integrate the creative process of bag design with all the necessary practical business skills to enable designers to successfully establish their own brands"--

The first book to fully integrate the creative process of bag design with all the necessary practical business skills to enable designers to successfully establish their own brands.

Description

Turn your passion and inspiration into a must-have bag collection and launch your own successful brand.

Handbag design is more than just a creative pursuit—it’s also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you'll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. You’ll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business.

Throughout the book, Ann's former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer/entrepreneur in today’s highly competitive accessories market.

With more than 150 images, charts, and illustrations, Design, Manufacture and Sell Your Bag Collection includes detailed advice on:

The Creative Process
Researching Your Brief
Knowing Your Customer
Designing Your Bag
Critical Paths
Materials
Hardware
Understanding Bag Construction
Completing Your Design
Planning a Range
Sampling
Manufacturing
Branding
Marketing
Business Planning
Sustaining Your Business
Sustainability

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

"An all-inclusive guide for anyone wanting to enter the handbag industry," says Julia Poteat, Professor of Fashion at Parsons School of Fashion, USA. Jennifer Prendergast from Loughborough University describes it as "the ultimate accessories book," transforming readers from idea to marketing and sales with expert guidance.

Book Details

INFORMATION

ISBN: 9781350346604

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 28 December 2023

Country: United Kingdom

Imprint: Bloomsbury Visual Arts

Illustration: 140 colour illus

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 22.0mm

Width: 188.0mm

Height: 244.0mm

Weight: 1140g

Pages: 416

Collections

Ann Saunders Arts & Culture Business & Entrepreneurship Education & Reference Engineering, Technology & Agriculture Non-Fiction Start-ups & Entrepreneurship

About the Author

Ann Saunders is a designer specializing in handbags and accessories. Her wide-ranging career in the fashion industry includes print design, product development, brand coordination and trend forecasting. As well as designing and managing her own brand, she also works with fashion entrepreneurs, helping them to develop their product ranges. Drawing on her extensive experience, she devised an intensive ‘Handbag Design’ course, which she has taught at the London College of Fashion and numerous international institutions.