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Attention is the New Currency
The Ultimate Guide to Standing Out and Getting Paid on Social Media
Brief Description
A savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is...
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Format: Paperback / softback
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September 2026
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Attention is the New Currency
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Description
A savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry
Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field.
But how do you create a lasting platform that can thrive in a swamp of competing content?
A practical guide to smart social media strategy, Attention Is the New Currency breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa—veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon—share candid advice to help you:
- Identify your niche and authentically connect with your audience
- Stay on top of trends, understand your analytics, and strategically go viral
- Gracefully navigate online hate and create a cancel-proof personal platform
- Establish steady business practices for yourself and healthy, burnout-free boundaries
- Reach out to brands, write winning pitches, and land your dream partnerships
Whether you’re starting from scratch or scaling an existing platform to a larger audience, Attention Is the New Currency will help you invest your time wisely and create a confident online presence that resonates with the right audience and stays as lucrative and reliable as any 9 to 5.
Book Details
INFORMATION
ISBN: 9781637748800
Publisher: BenBella Books
Format: Paperback / softback
Date Published: 25 August 2026
Country: United States
Imprint: BenBella Books
Audience: General / adult
DIMENSIONS
Width: 152.0mm
Height: 229.0mm
Weight: 0g
Pages: 320
About the Author
Marissa Rachel is a Brazilian American content creator and host from Los Angeles and the creator of her own wildly popular beauty, fashion, and lifestyle YouTube channel, @MarissaRachel. With over a quarter of a billion YouTube video views, and collectively over 2 million social media followers (from millennials through Gen Z), Marissa delivers a mix of fashion and beauty tips, martial arts content, and humorous skits for her audience.
Marissa hosted four seasons of a fashion competition TV show Ready, Set, Style which aired on the ITV2 Network in the United Kingdom. She has enjoyed partnerships with many of the world's most recognizable brands, including Disney, Amazon, Twentieth Century Fox, Marvel, Victoria's Secret Pink, Olay, Always & Tampax, Toyota, Office Depot, and Procter & Gamble. She has also spoken on the TEDx stage and at the United Nations General Assembly, USC School of Cinematic Arts, as well as numerous panels with Google and YouTube.
Shanna Lisa is a Brazilian American content creator and artist from Los Angeles and the cocreator of the wildly popular beauty, fashion, and lifestyle YouTube channel she runs with her sister, @MarissaRachel. With over a quarter of a billion YouTube video views, and collectively over 2 million social media followers (from millennials through Gen Z), Shanna keeps her audience inspired with beauty and style tips, local travel and entertainment insights, and plenty of mom humor.
Shanna has collaborated with many of the world’s most iconic brands, including Disney, Amazon, Twentieth Century Fox, Marvel, Always & Tampax, Toyota, Office Depot, Airheads Candy, and Procter & Gamble. She has also spoken on the TEDx stage and at the United Nations General Assembly, USC School of Cinematic Arts, as well as numerous panels with Google and YouTube.
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