Social Psychology of Consumer Behavior

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behaviour – provide an informed, up-to-date overview from an original integrative perspective.

The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behaviour is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behaviour will be offered an advanced account of relevant theories tailored to their interests.

While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective. This provides a comprehensive and penetrative account of the relevant issues and the respective research.

The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behaviour, and marketing.