Series: Frontiers of Social Psychology

Negotiation Theory and Research is the most important skill anyone in the business world can have today, because people must continually negotiate their jobs, responsibilities, and opportunities. Yet very few people know strategies for maximising their outcomes in everyday and formal business situations. This volume provides a comprehensive overview of this emerging topic through original contributions from leaders in social...

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behaviour – provide an informed, up-to-date overview from an original integrative perspective. The aim of this volume is two-fold. On the one...