Entrepreneurship
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Entrepreneurship
Navigating Key Choices for a Successful Venture
with Norton Illumine Ebook, InQuizitive, and Videos
Entrepreneurship offers an in-depth exploration into the world of starting and managing new business ventures. Authored by renowned scholars Joshua Gans, Erin Scott, and Scott Stern, this book meticulously unpacks the multifaceted dimensions of entrepreneurship. It arms aspiring entrepreneurs with essential knowledge and tools to successfully navigate the often-turbulent waters of business startups.
The book provides invaluable insights into the entrepreneurial journey, from initial idea generation to the scaling of successful enterprises. It delves into critical topics such as opportunity recognition, innovation management, and the challenges faced by entrepreneurs in the modern business landscape.
Entrepreneurship not only equips its readers with theoretical knowledge but also integrates practical examples and case studies that illustrate the real-world application of concepts discussed. It paves the way for readers to cultivate an entrepreneurial mindset, necessary for overcoming the hurdles that one might encounter on their entrepreneurial path.
This comprehensive volume is a must-read for anyone aspiring to make their mark in the world of business, offering guidance, strategy, and inspiration to propel their entrepreneurial endeavours.
Book Details
INFORMATION
ISBN: 9781324072188
Publisher: WW Norton & Co
Format: Multiple-component retail product
Date Published: 15 December 2024
Country: United States
Imprint: WW Norton & Co
Audience: Tertiary education
DIMENSIONS
Spine width: 20.0mm
Width: 203.0mm
Height: 254.0mm
Weight: 930g
Pages: 520
About the Author
Joshua Gans is a professor of strategic management and holder of the Jeffrey S. Skoll Chair of Technical Innovation and Entrepreneurship at the Rotman School of Management, University of Toronto, with a cross-appointment in the Department of Economics. He also serves as the chief economist of the University of Torontoโs Creative Destruction Lab. Gans holds a PhD from Stanford University and an honors degree in economics from the University of Queensland. He is a research associate of the NBER and teaches entrepreneurial strategy to MBA students at Rotman. Gans is a prolific author, having written numerous books on various topics, including economics, innovation, and technology. His research interests span technological competition and innovation, economic growth, publishing economics, industrial organization, and regulatory economics. He has received several notable awards, including the Economic Society of Australiaโs Young Economist Award (2007); fellowship in the Academy of Social Sciences, Australia (2008); and the PURC Distinguished Service Award from the Public Utility Research Center at the University of Florida (2019) for his contributions to regulatory economics. Erin L. Scott is a senior lecturer in the Technological Innovation, Entrepreneurship, and Strategic Management Group at the MIT Sloan School of Management. She holds an MBA-MS from Washington University in St. Louis, a BE in Biomedical Engineering from Vanderbilt University, and a PhD in Strategy from Washington University in St. Louis Olin Business School. Scottโs research focuses on strategy for start-ups and has been published in leading journals such as Harvard Business Review, Management Science, and Strategy Science. At MIT Sloan, she teaches electives on entrepreneurship and innovation, including the award-winning Entrepreneurial Strategy course (MBA and EMBA), the Entrepreneurial Founding & Teams course (MBA), and the Strategy for Startups course (Executive Education). Additionally, she serves as a mentor and adviser to early-stage entrepreneurs, start-ups, and entrepreneurship programs. Scott Stern is the David Sarnoff Professor of Management in the Technological Innovation, Entrepreneurship, and Strategic Management Group at the MIT Sloan School of Management. He holds a BA in economics from New York University and a PhD in economics from Stanford University. Stern has served on the faculty at the Kellogg School of Management and as a non-resident senior fellow at the Brookings Institution. He is a research associate and cofounder of the Innovation Policy Working Group at the National Bureau of Economic Research and a member of the National Academies of Science, Engineering, and Medicine's Board on Science Technology and Economic Policy (STEP). Sternโs research focuses on entrepreneurial strategy, innovation-driven entrepreneurial ecosystems, and innovation policy and management. He works closely with practitioners to bridge the gap between academic research and the practice of innovation and entrepreneurship, advising start-ups and growth firms on entrepreneurial strategy and collaborating with governments on policy issues related to competitiveness and regional performance. Stern cofounded and serves as the co-faculty director of the MIT Regional Entrepreneurship Acceleration Program, and is the faculty director of both the Martin Trust Center for MIT Entrepreneurship and the MIT Sloan Entrepreneurship and Innovation Certificate.
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