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To Sell Is Human
The Surprising Truth About Persuading, Convincing and Influencing Others
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To Sell Is Human
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion. Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education.
* Review coverage in Australian and New Zealand publications such as Age, SMH, Australian, NZ Listener, NZ Herald and Dominion Post * Review coverage in specialist business publications such as Charter magazine, BRW, HR Monthly and Australian Financial Review * Review coverage across popular Australian business blogs * Extracts in lifestyle and general publications such as Canberra Times RELAX and QANTAS magazine * Feature interview with the author in a key broadsheet such as the Australian or Age * Author interviews on national and local radio programs such as RN Breakfast and Radio NZ's Sunday Morning * Early reading copies available to the trade * Co-op available * Giveaways and advertisements in current affairs publications such as The Monthly and Crikey * Advertisements in bookseller newsletters and catalogues * Banner advertising on booksellers websites * Lightwall advertising in major airports * Feature title in Text newsletters and website * Major social media campaign including dedicated Twitter and Facebook competitions
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion.
Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education. Entrepreneurs persuade funders, writers convince readers, coaches cajole players.
Parents convince their kids to clean. Spouses convince their partners to control the kids. And in astonishing numbers and with ferocious energy, we go online to sell ourselvesโon Facebook pages, Twitter accounts, and Match.com profiles.
Whether we're entrepreneurs, employees, parents, or partners, we spend our days trying to move others. We're all in sales now.
To Sell Is Human reveals the surprising truth about moving others.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
To Sell Is Human by Daniel H. Pink is praised for its engaging and accessible writing style, transforming complex research into humorous and relatable content. The book introduces new concepts of effective selling through attunement, buoyancy, and clarity, which are seen as crucial for business success. Readers find its insights valuable, suggesting the book functions well both as a travel read and a practical manual, with potential for enhancing business strategies.
Book Details
INFORMATION
ISBN: 9781922079794
Publisher: Text Publishing
Format: Paperback / softback
Date Published: 30 January 2013
Country: Australia
Imprint: The Text Publishing Company
Audience: General / adult
DIMENSIONS
Spine width: 21.0mm
Width: 153.0mm
Height: 234.0mm
Weight: 334g
Pages: 256
About the Author
Authors Bio, not available
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