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Predictably Irrational
The Hidden Forces That Shape Our Decisions
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Check link for latest rating. ( 129,875 ratings, 7,020 reviews)
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Predictably Irrational
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
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Description
Predictably Irrational by Dan Ariely is a thought-provoking exploration into the reasons why even the most intellectual and logical individuals make irrational decisions in their everyday lives. Ariely, a seasoned behavioural economist, delves deep into the human psyche, revealing the often-hidden forces that drive our choices in ways that defy logic and common sense.
Have you ever wondered why a 50p aspirin feels more effective than a 5p one? Why do we perceive something as a better deal just because itβs labelled as βfreeβ? How do our expectations shape our actual opinions and decisions? Through a series of engaging narratives and enlightening experiments, Ariely answers these questions, offering eye-opening insights into our quirky behaviours.
In Predictably Irrational, Ariely dissects our everyday decisions, from why we overpay for coffee to the irrational motives behind buying a car. He shows that it's not merely random or inexplicable; rather, these illogical choices have systematic and predictable patterns. Ariely's witty and engaging writing style makes complex concepts easily digestible, interweaving relatable everyday situations with groundbreaking behavioural experiments.
One of the standout features of this book is its practical application. By recognising these irrational patterns, Ariely empowers readers to make more informed decisions, not only in business but also in personal matters. Whether itβs about health and diet, financial investments, or even romantic choices, the book provides a treasure trove of knowledge that helps in navigating the intricacies of daily life with greater awareness and rationality.
Predictably Irrational doesnβt just illuminate why we often act against our best interests; it offers a roadmap to better decision-making. Ariely's insights extend to collective welfare too, demonstrating how understanding our irrational selves can lead to improved public policy and a better society.
This masterpiece is a must-read for anyone interested in the intersection of economics, psychology, and human behaviour. Itβs a blend of humour, scientific inquiry, and deep insight that will change the way you view your own decisions and those of the people around you.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Predictably Irrational by Dan Ariely receives high praise for its engaging writing, insightful experiments, and eye-opening revelations about human decision-making. Critics commend Ariely for his ability to demystify the irrational forces that influence our economic behaviours and social norms in a highly entertaining and accessible manner. The book is described as thought-provoking and filled with clever experiments, making it a must-read for anyone interested in understanding the hidden reasons behind everyday decisions.
Book Details
INFORMATION
ISBN: 9780007256532
Publisher: HarperCollins Publishers
Format: Paperback / softback
Date Published: 05 March 2009
Country: United Kingdom
Imprint: HarperCollins
Audience: General / adult
DIMENSIONS
Spine width: 25.0mm
Width: 129.0mm
Height: 198.0mm
Weight: 280g
Pages: 304
About the Author
Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University and the New York Times bestselling author of Predictably Irrational. Over the years, he has won numerous scientific awards and his work has been featured in leading scholarly journals in psychology, economics, neuroscience, medicine and business and in a variety of popular media outlets, including the New York Times, the Wall Street Journal, the Washington Post, the New Yorker, the Boston Globe, Scientific American and Science. He has appeared on CNN and CNBC and is a regular commentator on National Public Radio. He currently lives in Durham, North Carolina with his wife and two children.
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