Dan Ariely

Predictably Irrational by Dan Ariely is a thought-provoking exploration into the reasons why even the most intellectual and logical individuals make irrational decisions in their everyday lives. Ariely, a seasoned behavioural economist, delves deep into the human psyche, revealing the often-hidden forces that drive our choices in ways that defy logic and common sense. Have you ever wondered why a...

"Timely... a crucial foundation for building a more empathetic and informed society." - Daniel H. Pink "An important book for those who want to understand... the increasingly complex world." - Arianna Huffington How do we distinguish between fact and fiction in a post-truth world? The rise of fake news and AI-generated deep fakes have created a crisis of trust, making...