Find Your Why

In Find Your Why, Simon Sinek, together with David Mead and Peter Docker, takes readers on an enlightening journey to uncover their deeper purpose. As a follow-up to the internationally acclaimed bestseller Start With Why, this transformative guide delves into the practical steps necessary for discovering and implementing the principles of the "Why" within both personal and organisational contexts.

Beginning with the premise introduced in Sinek's famous TED Talk, which has become the third most-watched talk of all time, Find Your Why provides a methodical approach to identifying the unique driving force behind what you do. By focusing on the intrinsic motivations that define who you are and what you stand for, this book empowers you to lead a more fulfilled and meaningful life, both professionally and personally.

The book expertly breaks down the journey into manageable steps. It begins with exercises to unearth your personal "Why" and extends these methods to help you collaborate with your colleagues to pinpoint your organisation's "Why". With thorough, hands-on instructions for every stage of the process, it addresses common questions and obstacles, such as: What if my "Why" sounds like my competitor's? Can you have more than one "Why"? And, if my work doesn't align with my "Why", what should I do?

Simon Sinek's viral video on "The Millennial Question" has amassed over 150 million views, highlighting contemporary work culture challenges. Building on this momentum, Find Your Why serves as a comprehensive manual for anyone seeking to bring clarity and purpose to their role. Whether you are an entry-level employee, the CEO, or part of a team led by a recent hire, following the simple, yet profound steps in this guide can lead to a more rewarding life and sustainable success.

Designed not just for those in the business world, but for anyone who wishes to find a deeper meaning in their daily activities, Find Your Why is a pivotal resource. It not only helps you uncover your mission but also provides tools and strategies to integrate this newfound purpose into your everyday life, making your aspirations a reality and fostering a culture of inspired, engaged individuals.