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Sway
The Irresistible Pull of Irrational Behaviour
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Check link for latest rating. ( 19,722 ratings, 1,119 reviews)
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Why are we more likely to fall in love when we feel in danger? Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history? This book lets you discover the answers.
DISCOVER THE HIDDEN FORCES THAT SABOTAGE RATIONAL BEHAVIOUR
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Description
DISCOVER THE HIDDEN FORCES THAT SABOTAGE RATIONAL BEHAVIOUR
Why are we more likely to fall in love when we feel in danger?
Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history?
Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong?
Discover the answers in Sway.
We all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realise or like to admit. In this compelling book, Ori and Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine, archaeology, and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so, they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all.
Sway is a fascinating insight into the way we all behave and will change the way you view the world.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Sway is celebrated for offering an engaging look into how our decision-making processes can be influenced by unseen forces. It is often compared to works like Blink and Freakonomics for its compelling exploration of behavioural science. Reviews praise it as both a challenging and thought-provoking read, effectively blending insights with readability.
Book Details
INFORMATION
ISBN: 9780753516829
Publisher: Ebury Publishing
Format: Paperback / softback
Date Published: 05 February 2009
Country: United Kingdom
Imprint: Virgin Books
Illustration: none
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 14.0mm
Width: 126.0mm
Height: 198.0mm
Weight: 156g
Pages: 224
About the Author
Ori Brafman is the author of The Starfish and the Spider (Portfolio, 2007). He lectures internationally in front of Fortune 500, government and military audiences. He also serves on the boards of non-profit organisations A Home Within and The Plexus Institute. He holds an MBA from Stanford Graduate School of Business. Rom Brafman holds a doctoral degree in psychology and runs a private practice in Palo Alto, California. He has won awards for excellence in teaching and promoting positive human growth.
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