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Intelligent Innovation
Three Moves to Design a Winning Strategy for Innovation and Intellectual Property
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Format: Paperback / softback
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See moreCAPITALIZE ON YOUR BRIGHT IDEAS WITH LEGAL DESIGN THINKING Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated.
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Description
The present-day business world is competitive, complex, and interconnected. Organisations must innovate to survive. Innovation is an expensive exercise and needs smart people to work on it, those that are not always within your organisation. To succeed, many now co-create with others outside their own organisation. In innovating jointly, organisations struggle with questions on how to capitalise on bright ideas, how to capture value in a co-created innovation, and how to manage the innovation process itself.
The Innovation Matrix simplifies and structures innovation management and strategy. Intellectual property, which is at the core of every innovation, is urged to be used as a tool in defining a strategy and managing the innovation. Through three key steps (THINK-STRATEGISE-ACT), you build an Innovation and IP Strategy.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Intelligent Innovation is praised for its essential guidance on the importance of intellectual property strategies in the current business climate. It provides a detailed, practical framework for professionals to improve their innovation and IP strategies effectively.
Book Details
INFORMATION
ISBN: 9789063695200
Publisher: BIS Publishers B.V.
Format: Paperback / softback
Date Published: 08 April 2019
Country: Netherlands
Imprint: BIS Publishers B.V.
Illustration: colour illustrations throughout
Audience: General / adult
DIMENSIONS
Width: 170.0mm
Height: 200.0mm
Weight: 250g
Pages: 128
About the Author
Deepika Jeyakodi has been a Commercial & Contracts Officer since 2015. Mirjam Ros has twenty years of experience in the aerospace industry, oil & gas and R&D. Deepika and Mirjam won the Best Paper Award at the IACCM Academic Forum in San Diego in 2016 for their paper titled: Strategizing IP in Open Innovation.
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