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Sustainability Storytelling
Communicate Trust, Brand Value and Better Business
Brief Description
Communicating sustainability is critical for businesses to get right as they address changing stakeholder expectations, emerging regulatory and legal risks, and urgency to deliver on sustainability commitments. Yet doing so in a way that addresses material social and environmental challenges while building business resilience and driving...
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See moreUnderstand how to craft strategies and messages that engage different stakeholders on sustainability, avoiding greenwashing and creating compelling and compliant communication.
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Description
Communicating sustainability is critical for businesses to get right as they address changing stakeholder expectations, emerging regulatory and legal risks, and urgency to deliver on sustainability commitments.
Yet doing so in a way that addresses material social and environmental challenges while building business resilience and driving financial value is an incredibly difficult challenge. Sustainability Storytelling serves as a practical guide for mid to senior level professionals looking to deliver authentic, compelling and impactful stories that move sustainable business forward in a way that protects their brand reputation and builds consumer trust.
Covering issues such as how to avoid greenwashing and how to navigate various regulatory, legal and reputational risks, this book explains how communicators can create both compelling and compliant communications that engage different stakeholders and build brand advocacy. Including real-world examples from companies such as Mars, Neiman Marcus, REI, and Google, this book will ensure you create messages that advance both business and sustainability goals.
Book Details
INFORMATION
ISBN: 9781398625518
Publisher: Kogan Page Ltd
Format: Paperback / softback
Date Published: 03 May 2026
Country: United Kingdom
Imprint: Kogan Page Ltd
Contributors:
- Foreword by Joel Makower
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 15.0mm
Width: 156.0mm
Height: 234.0mm
Weight: 666g
Pages: 312
About the Author
Mike Hower is a sustainability communications expert and founder of Hower Impact, a boutique consultancy specializing in transforming complex sustainability initiatives into resonant narratives. Based in Oakland, CA, he has collaborated with global brands including Mars, The North Face, Snapchat, HP and Berry Global. He has written for prominent sustainability publications such as GreenBiz, Sustainable Brands and Triple Pundit. He hosts The Sustainability Communicator podcast where he explores the nuanced art of sustainability storytelling.
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Sustainability Storytelling
Develop a sustainability communication strategy that applies clear principles, builds credibility, and delivers messages that move both business and sustainability goals forward. Sustainability Storytelling is a practical guide for mid to senior-career communication, marketing, and sustainability professionals who want to develop compelling, credible, compliant, and impactful sustainability narratives. As organisations face rising regulatory pressure, shifting consumer expectations, and increasing scrutiny...Hardback$19400Unit price /UnavailableAvailableShips in 2-3 weeks
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