China's Super Consumers

Name: China's Super Consumers
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SKU: 9781118834749
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What 1 Billion Customers Want and How to Sell it to Them

By Savio Chan and Michael Zakkour

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Summary

China's Super Consumers explores the rise and power of China's consumer base, detailing how these consumers are reshaping global markets and business strategies. Savio Chan and Michael Zakkour discuss the unique characteristics and demands of Chinese consumers, offering insights into their purchasing habits and the potential they hold for businesses worldwide. The book serves as a guide for entrepreneurs looking to tap into this vast market, highlighting cultural, economic, and technological trends.
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Format: Hardback

$47⁹⁹

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China's Super Consumers

$47⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're interested in understanding the rise of Chinese consumers and how they are shaping global markets. It provides insights into the cultural nuances and economic conditions driving consumer behaviour in China, making it a fascinating read for anyone interested in business and entrepreneurship in one of the world's most dynamic economies.

China's Super Consumers

Chinese Consumers are Changing The World Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century.

Description

Chinese Consumers are Changing The World – Understand Them and Sell To Them

China has transformed itself from a feudal economy in the 19^th century, to Mao and Communism in the 20^th century, to the largest consumer market in the world by the early 21^st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy.

The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.

A hands-on resource for succeeding in the Chinese marketplace
Filled with real-world stories of companies who have made an impact in China
Discover what the Chinese consumer wants and how to deliver the goods
Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market

This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

Book Details

INFORMATION

ISBN: 9781118834749

Publisher: John Wiley & Sons Inc

Format: Hardback

Date Published: 17 October 2014

Country: United States

Imprint: John Wiley & Sons Inc

Audience: Professional and scholarly

DIMENSIONS

Spine width: 28.0mm

Width: 155.0mm

Height: 229.0mm

Weight: 431g

Pages: 240

Collections

Business & Entrepreneurship Finance & Economics Finance & Investment Marketing & Sales Michael Zakkour Non-Fiction Savio Chan

About the Author

SAVIO S. CHAN is a pre-eminent expert on US-China partnerships and building loyalty with Chinese luxury consumers. He serves as President and Chief Executive Officer of US China Partners Inc., a consulting and advisory firm that helps organizations design and implement their China consumer strategies. He spent two decades as a consultant on market entry, cross-border MA and joint venture partnership innovation with some of the largest and best known global luxury and consumer brands, Fortune 500 and Chinese large State-Own and private companies. He is frequently featured in interviews and articles in the New York Times , Forbes , Chief Executive Magazine , and China Daily News . Savio serves as a member of the National Committee on US-China Relations and advises many ultra-high net worth legacy families in both the US and China. He is a frequent keynote speaker and panelist at various business and technology events including the Conference Board, Microsoft Technology Conference, Columbia China Conference, and Wharton China Business Forum. MICHAEL A. ZAKKOUR is a principal at the global business consulting firm Tompkins International, where he leads the China/APAC practice. He has more than 18 years of international consulting, marketing and business development experience, primarily in China. He has advised more than 300 public and private companies and organizations on creating and implementing strategies to enter, grow and change their businesses in China and on their engagement with Chinese consumers. He has researched, and written extensively about Chinese consumers and consumption and the China Global Consumer Demographic, and has advised companies from around the world on retailing, branding, e-commerce, production, supply chains, and partnerships in China. He writes about business in China for Forbes and JING Daily and speaks frequently at universities, conferences, and vertical industry events. He is also a special advisor to the Confucius Institute for Business at the State University of New York. Michael also spent four years on the Board of Directors of the Asian Financial Society. His commentary and articles have appeared in the Wall Street Journal, Harvard Business Review, WWD, NPR, China Business Review, MSNBC, Newsweek, The Economist and many other commercial and academic media and journals.