100,000+ Books, Games & Puzzles in-stock πŸ‡³πŸ‡Ώ

Overnight NZ-wide delivery on in-stock orders πŸš€

The Believing Brain

From Spiritual Faiths to Political Convictions – How We Construct Beliefs and Reinforce Them as Truths
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
The Believing Brain by Michael Shermer explores the fascinating ways in which humans form beliefs and maintain them as reality. It delves into the psychology and neuroscience behind belief systems, illustrating how our brains build beliefs first and then find reasons to support them. This engrossing examination provides insight into why we believe what we do, driven by both natural and cultural influences.
Read More
Format: Paperback / softback
$3199
AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 4-6 weeks

Found a better price? Request a price match

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're fascinated by how our brains construct beliefs and the role of cognitive biases in shaping our reality. It delves into the science of belief formation, offering insights into why we hold certain convictions and how they influence our perceptions of the world. Perfect for readers interested in psychology, neuroscience, and the nature of human thought.

Book Hero thinking about your next read

'The Believing Brain is a tour de force integrating neuroscience and the social sciences to explain how irrational beliefs are formed and reinforced' - Dr Leonard Mlodinow, author The Drunkard's Walk

The Believing Brain is a tour de force integrating neuroscience and the social sciences to explain how irrational beliefs are formed and reinforced.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Synthesizing thirty years of research, psychologist and science historian Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. Using sensory data that flow in through the senses, the brain naturally looks for and finds patterns - and then infuses those patterns with meaning, forming beliefs.

Once beliefs are formed, our brains subconsciously seek out confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop.

In The Believing Brain, Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. Ultimately, he demonstrates why science is the best tool ever devised to determine whether or not our belief matches reality.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

The Believing Brain is praised for its exploration of the origins of belief through a blend of neuroscience and social sciences. Reviews highlight its engaging narrative filled with scientific evidence and real-world examples, making it both accessible and compelling. The book is recognised for its ability to challenge readers' understanding of their own beliefs and the rigidity found in religious and political views. Michael Shermer's work is described as a must-read for its articulate examination of justified and unjustified beliefs.

Book Hero reading reviews

Book Details

INFORMATION

ISBN: 9781780335292

Publisher: Little, Brown Book Group

Format: Paperback / softback

Date Published: 07 June 2012

Country: United Kingdom

Imprint: Robinson

Audience: General / adult

DIMENSIONS

Spine width: 4.0mm

Width: 130.0mm

Height: 196.0mm

Weight: 365g

Pages: 464

About the Author

Michael Shermer is the author of The Believing Brain, Why People Believe Weird Things, The Science of Good and Evil, The Mind Of The Market, Why Darwin Matters, Science Friction, How We Believe and other books on the evolution of human beliefs and behavior. He is the founding publisher of Skeptic magazine, the editor of Skeptic.com, a monthly columnist for Scientific American, and an adjunct professor at Claremont Graduate University. He lives in Southern California.

More from Science & Nature

View all
  • Murder Under the Mistletoe
    BOOK 4 IN THE BESTSELLING CANON CLEMENT MYSTERY SERIES 'The best of the new cosy crime writers' Daily Telegraph 'You'll want to take a front row pew in Champton while this delicious series unfolds' Janice Hallett It is Christmas Day and at Champton Rectory, Canon Daniel Clement and his mother Audrey are joined by the residents and guests of the...
    Paperback
    $2799
    In Stock
    Ships today
  • John and Paul
    THE SUNDAY TIMES AND NEW YORK TIMES BESTSELLER LONGLISTED FOR THE BAILLIE GIFFORD PRIZE FOR NON-FICTION 'A triumph.' Deborah Levy, New Statesman 'Tremendous.' Alwyn Turner, The Times 'Revelatory.' Simon Schama, Financial Times 'The gold standard of Beatles books.' Anthony Quinn, Observer 'As enthralling and astonishing as their music.' Jon Dennis, Sunday Telegraph 'A masterpiece.' Dylan Jones, Evening Standard '[Ian Leslie]...
    Paperback
    $2800
    Elsewhere:
    $3299
    In Stock
    Ships today
  • Raising Hare
    THE INSTANT SUNDAY TIMES AND NEW YORK TIMES BESTSELLER SHORTLISTED FOR THE WOMEN'S PRIZE FOR NON-FICTION 2025 SHORTLISTED FOR WATERSTONES BOOK OF THE YEAR 2024 SHORTLISTED FOR THE HATCHARDS AND BIOGRAPHERS' CLUB FIRST BIOGRAPHY PRIZE A BOOK OF THE YEAR FOR THE HAY FESTIVAL, SUNDAY TIMES, THE TIMES, FINANCIAL TIMES, SPECTATOR AND iNEWS 'A beautiful book' - ANGELINA JOLIE 'I...
    Paperback
    $2400
    Elsewhere:
    $2799
    In Stock
    Ships today
  • What If? 10th Anniversary Edition
    CELEBRATING TEN YEARS OF THE MILLION-SELLING POP SCIENCE CLASSIC WITH A SPECIAL EDITION. THIS IS WHAT IF? . . . x10. THE SUNDAY TIMES BESTSELLER 'Nerd royalty' β€” BEN GOLDACRE 'Totally brilliant' β€” TIM HARFORD 'Required reading across the world' β€” NEW YORK TIMES From the creator of the wildly popular xkcd.com, experience hilarious and informative answers to important questions...
    Hardback
    $4200
    Elsewhere:
    $5000
    In Stock
    Ships today
  • Nuclear War
    The Sunday Times bestselling non-fiction thriller that has to be read to be believed. Baillie Gifford shortlisted, a favourite of Steven Bartlett, with an average reader rating of 4.6, sure to be a mass-market hit. Up to now, no one outside of official circles has known exactly what would happen if a rogue state launched a nuclear missile at the...
    Paperback
    $2500
    Elsewhere:
    $2800
    In Stock
    Ships today
  • The Anxious Generation
    A powerful argument for reclaiming childhoodβ€”and all human relationshipsβ€”from the online world, from the influential social psychologist and international bestselling author. Jonathan Haidt has spent his career speaking truth and wisdom in some of the most difficult spacesβ€”communities polarised by politics and religion, campuses battling culture wars, and now the mental health emergency hitting teenagers today in many countries around...
    Paperback
    $2299
    Elsewhere:
    $3000
    In Stock
    Ships today
  • Prisoners of Geography
    Prisoners of Geography looks at the past, present, and future to offer crucial insights into one of the major factors that determine world history – because if you don’t know geography, you’ll never have the full picture. Originally published in 2015, this completely revised and updated edition brings it up to date with the events and trends of the past...
    Paperback
    $2899
    In Stock
    Ships today
  • Booker Prize
    Orbital
    Winner of the Booker Prize 2024. Chair of the judges, Edmund de Waal, describes the winner as 'a book about a wounded world' adding that the panel's 'unanimity about Orbital recognises its beauty and ambition'. Life on our planet as you've never seen it before. A team of astronauts in the International Space Station collect meteorological data, conduct scientific experiments...
    Paperback
    $2200
    Elsewhere:
    $2600
    (2)
    In Stock
    Ships today
  • Diddly Squat: Home to Roost
    It's been another memorable year on Diddly Squat Farm - will the chickens finally come home to roost? Welcome back to Clarkson's Farm. The spring crop failed. Farming sheep, pigs, and cows was hardly more lucrative (better off breeding ostriches...) But in the face of uncooperative weather, bureaucracy, and the world's persistent refusal to recognise his genius, our hero's not...
    Paperback
    $2600
    Elsewhere:
    $3000
    In Stock
    Ships today
  • The Place of Tides
    To save the world, we have to start somewhere. One afternoon many years ago, James Rebanks met an old woman on a remote Norwegian island. She lived and worked alone on a tiny rocky outcrop, caring for wild ducks and gathering their down. Hers was a centuries-old trade that had once made men and women rich, but had long been...
    Paperback
    $3000
    In Stock
    Ships today
  • Ultra-Processed People
    Launching the runaway bestseller with ambitions to be the biggest non-fiction paperback of the year IT'S NOT YOU. IT'S THE FOOD. "If you only read one diet or nutrition book in your life, make it this one" - Bee Wilson "You've got to get this book in your life . . . Completely compelling . . . Read a page...
    Paperback
    $2500
    Elsewhere:
    $2800
    In Stock
    Ships today
  • The Island of Missing Trees
    The Island of Missing Trees by Elif Shafak is a captivating and poignant novel that delves into the intertwined lives of two star-crossed lovers in war-torn Cyprus and their enduring legacy decades later. This Sunday Times bestselling novel intricately weaves themes of love, loss, and identity amidst a backdrop of cultural and historical turmoil. Set in 1974 on the island...
    Paperback
    $2300
    Elsewhere:
    $2600
    In Stock
    Ships today

Why buy from us?

Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!

Service & Delivery

Service & Delivery

Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.

Auckland Bookstore

Auckland Bookstore

We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.

Our Gifting Service

Our Gifting Service

Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.