1
of
1
The Believing Brain
From Spiritual Faiths to Political Convictions – How We Construct Beliefs and Reinforce Them as Truths
Book Hero Magic crafted this summary to help describe this book. While it's new and still
learning, it may not be perfect - your
feedback is welcome!
Summary
Read More
Format: Paperback / softback
$3199
Unit price
/
Unavailable
AVAILABLE WITH SUPPLIER
Ships from our Auckland warehouse within 4-6 weeks
Found a better price? Request a price match
The Believing Brain
$3199
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Latest News
TV Show & Book Review of East of Eden
Tim & Shirl review East of Eden TV Show & Book
An Evening with Ryan Holiday: Ancient Wisdom for Modern Life
I was lucky enough to see Ryan Holiday speak in Auckland on Tuesday night. I've...
Emma Galloway visits Book Hero
We we delighted to have chef and author, Emma Galloway, visit Hero HQ to promote...
The Play to Screen Report - 15/10/2026
Sacha has rounded up all the latest news from the world of toys, games, movies...
Marnie shares her tips for Spring!
Marnie is our garden expert and Lizzy kills every plant she brings home. We're getting...
See more'The Believing Brain is a tour de force integrating neuroscience and the social sciences to explain how irrational beliefs are formed and reinforced' - Dr Leonard Mlodinow, author The Drunkard's Walk
The Believing Brain is a tour de force integrating neuroscience and the social sciences to explain how irrational beliefs are formed and reinforced.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Synthesizing thirty years of research, psychologist and science historian Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. Using sensory data that flow in through the senses, the brain naturally looks for and finds patterns - and then infuses those patterns with meaning, forming beliefs.
Once beliefs are formed, our brains subconsciously seek out confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop.
In The Believing Brain, Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. Ultimately, he demonstrates why science is the best tool ever devised to determine whether or not our belief matches reality.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The Believing Brain is praised for its exploration of the origins of belief through a blend of neuroscience and social sciences. Reviews highlight its engaging narrative filled with scientific evidence and real-world examples, making it both accessible and compelling. The book is recognised for its ability to challenge readers' understanding of their own beliefs and the rigidity found in religious and political views. Michael Shermer's work is described as a must-read for its articulate examination of justified and unjustified beliefs.
Book Details
INFORMATION
ISBN: 9781780335292
Publisher: Little, Brown Book Group
Format: Paperback / softback
Date Published: 07 June 2012
Country: United Kingdom
Imprint: Robinson
Audience: General / adult
DIMENSIONS
Spine width: 4.0mm
Width: 130.0mm
Height: 196.0mm
Weight: 365g
Pages: 464
About the Author
Michael Shermer is the author of The Believing Brain, Why People Believe Weird Things, The Science of Good and Evil, The Mind Of The Market, Why Darwin Matters, Science Friction, How We Believe and other books on the evolution of human beliefs and behavior. He is the founding publisher of Skeptic magazine, the editor of Skeptic.com, a monthly columnist for Scientific American, and an adjunct professor at Claremont Graduate University. He lives in Southern California.
More from Science & Nature
View all-
Nuclear War
The Sunday Times bestselling non-fiction thriller that has to be read to be believed. Baillie Gifford shortlisted, a favourite of Steven Bartlett, with an average reader rating of 4.6, sure to be a mass-market hit. Up to now, no one outside of official circles has known exactly what would happen if a rogue state launched a nuclear missile at the...Paperback$2500Elsewhere:$2800Unit price /UnavailableIn StockShips today -
The Anxious Generation
A powerful argument for reclaiming childhood—and all human relationships—from the online world, from the influential social psychologist and international bestselling author. Jonathan Haidt has spent his career speaking truth and wisdom in some of the most difficult spaces—communities polarised by politics and religion, campuses battling culture wars, and now the mental health emergency hitting teenagers today in many countries around...Paperback$2299Elsewhere:$3000Unit price /UnavailableIn StockShips today -
Prisoners of Geography
Prisoners of Geography looks at the past, present, and future to offer crucial insights into one of the major factors that determine world history – because if you don’t know geography, you’ll never have the full picture. Originally published in 2015, this completely revised and updated edition brings it up to date with the events and trends of the past...Paperback$2899Unit price /UnavailableIn StockShips today -
Ultra-Processed People
Launching the runaway bestseller with ambitions to be the biggest non-fiction paperback of the year IT'S NOT YOU. IT'S THE FOOD. "If you only read one diet or nutrition book in your life, make it this one" - Bee Wilson "You've got to get this book in your life . . . Completely compelling . . . Read a page...Paperback$2500Elsewhere:$2800Unit price /UnavailableIn StockShips today -
Pokemon Encyclopedia: Updated and Expanded 2024
The essential guide to all things Pokémon, this year’s Encyclopedia includes all of the details of Ash Ketchum’s battle to become Pokémon World Champion! The new updated and expanded final edition of the Pokémon Encyclopedia! Ash Ketchum’s journey to becoming a Pokémon Master, and winner of the Masters Eight World Championships, has come to an end. Travel through all 8...Hardback$3799Unit price /UnavailableIn StockShips today -
Kitchen Confidential
The classic bestseller from the star of Parts Unknown and No Reservations: 25th Anniversary edition, with a new introduction by Irvine Welsh. BEFORE THERE WAS THE BEAR, THERE WAS BOURDAIN. ‘Elizabeth David written by Quentin Tarantino’ — A.A. Gill ‘Fantastic: as lip-smackingly seductive as a bowl of fat chips and pungent aioli’ — Daily Telegraph After twenty-five years of sex,...Paperback$2500Elsewhere:$2799Unit price /UnavailableIn StockShips today -
Sapiens
Sapiens by Yuval Noah Harari is an extraordinary exploration of humanity's history from the dawn of our species to the present day. Harari delves into our evolution, offering insights into the cognitive revolutions that allowed Homo sapiens to rise above other animal species. Traversing through various stages of human development, he examines the Agricultural Revolution, the unification of humankind through...Paperback$2500Elsewhere:$3000Unit price /UnavailableIn StockShips today -
Talk
A Harvard professor shows how we can become better talkers - and why effective conversation will help us all thrive. Conversation is at the heart of our relationships and decision-making, but the science behind our everyday interactions, and how to improve them, is little known. In Talk, Harvard Professor Alison Wood Brooks provides fascinating insights into the power of effective...Paperback$3000Unit price /UnavailableIn StockShips today -
Clean & Green
Simple swaps and innovative ideas for cleaning and maintaining your home that won't cost the Earth. Learn how easy it is to make simple swaps in your cleaning and tidying methods for a more eco-friendly home. This beautifully illustrated black and white guide with 101 hints and sustainable, natural cleaning tips and hacks will help you take small steps that...Paperback$2999Unit price /UnavailableIn StockShips today -
18% offThe Genetic Book of the Dead
From one of the world’s great science writers, a book that explores the deepest principles of evolutionary history. In this groundbreaking new approach to the evolution of all life, Richard Dawkins shows how the body, behaviour, and genes of every living creature can be read as a book – an archive of the worlds of its ancestors. A perfectly camouflaged...Hardback$4000Elsewhere:$5499Unit price /UnavailableIn StockShips today -
The Coming Wave
The instant Sunday Times bestseller from the ultimate AI insider - the only book you need to read on this subject. An Economist, Financial Times, Guardian, Prospect and Sunday Times Book of the Year Shortlisted for the FT and Schroders Business Book of the Year This is the only book you need to understand our new world - from the...Paperback$2500Elsewhere:$2800Unit price /UnavailableIn StockShips today -
Breath
Discover the transformative power of breathing in Breath by esteemed journalist James Nestor. This revolutionary book delves into the science and history of one of the most fundamental human activities - breathing. From the bustling streets of São Paulo to the serene temples of India, Nestor embarks on a global journey to uncover the secrets of ancient breathing techniques such...Paperback$2100Elsewhere:$2600Unit price /UnavailableIn StockShips today
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
Science & Nature lists from the team
Explore our curated lists from our heroes to find your next read!
