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Franchise
The Golden Arches in Black America
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Franchise
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WINNER • 2021 PULITZER PRIZE IN HISTORY
Winner • 2022 James Beard Foundation Book Award [Writing]
The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America.
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Description
Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain's Franchise investigates the complex interrelationship between black communities and America's largest, most popular fast food chain.
Taking us from the first McDonald's drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans.
As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Franchise by Marcia Chatelain is praised as a well-researched and insightful exploration of the relationship between McDonald's and Black communities in America. It delves into the promises and pitfalls of economic empowerment through franchising, highlighting both the positive and negative impacts on race relations, poverty, and health. Chatelain's work is noted for its empathetic and analytical approach, offering a thought-provoking examination of black capitalism and its implications within the larger socio-economic systems in America.
Book Details
INFORMATION
ISBN: 9781631498701
Publisher: WW Norton & Co
Format: Paperback / softback
Date Published: 07 May 2021
Country: United States
Imprint: Liveright Publishing Corporation
Illustration: 8 chapter openers
Audience: General / adult
DIMENSIONS
Spine width: 23.0mm
Width: 140.0mm
Height: 208.0mm
Weight: 261g
Pages: 336
About the Author
Marcia Chatelain is a professor of history and African American studies at Georgetown University, and is a leading public voice on the history of race, education, and food culture. The author of South Side Girls, Chatelain lives in Washington, DC.
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