Behind the Cloud

Name: Behind the Cloud
Brand: Unknown
SKU: 9780470521168
Price: 54.99 NZD
Availability: InStock

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

By Carlye Adler and Marc Benioff

Summary

Behind the Cloud by Carlye Adler and Marc Benioff explores the innovative strategies and decisions that led to the success of Salesforce.com. The book reveals how Benioff disrupted the software industry and built a billion-dollar company by adopting unique marketing tactics and a customer-focused approach. It's an inspirational guide for entrepreneurs looking to revolutionise their own industries with forward-thinking ideas.
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Format: Hardback

$54⁹⁹

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Behind the Cloud

$54⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book may appeal to you if you're interested in the innovative journey of Salesforce and want to learn about building a global brand from the ground up. It offers compelling insights into entrepreneurship, cloud computing, and leadership, shared by Marc Benioff, and provides actionable strategies for success in the business world.

Behind the Cloud

The founder of Salesforce. com tells how he created a billion-pound business and, in the process, an entire industry In less than a decade, salesforce. com has grown from a simple idea to the market leader of a new $52 billion industry that it created. Through candid, compelling first person stories, Benioff shows how salesforce.

Description

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.

Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.

In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Behind the Cloud, praised for its insightful delivery, offers a compelling narrative on how Salesforce.com revolutionised the software industry, with Marc Benioff sharing the strategies and methodologies that led to their success. Readers appreciate the book for its clear presentation of lessons on innovation, growth, and customer-centric approaches. It is often highlighted as an inspiring read for entrepreneurs interested in cloud computing and business strategy.

Book Details

INFORMATION

ISBN: 9780470521168

Publisher: John Wiley and Sons Ltd

Format: Hardback

Date Published: 29 October 2009

Country: United Kingdom

Imprint: Wiley-Blackwell

Audience: General / adult

DIMENSIONS

Spine width: 31.0mm

Width: 155.0mm

Height: 234.0mm

Weight: 476g

Pages: 304

Collections

Business & Entrepreneurship Business Leadership & Management Carlye Adler Customer Service & Experience Marc Benioff Marketing & Sales Non-Fiction Technology & Digital Transformation in Business

About the Author

Marc R. Benioff is the chairman and CEO of salesforce.com (NYSE: CRM), which he cofounded in 1999. Under Benioff's direction, salesforce.com has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in enterprise cloud computing. Salesforce.com has received a Wall Street Journal Technology Innovation Award, been lauded as one of BusinessWeek's Top 100 Most Innovative Companies, been named No. 7 on the Wired 40, was selected for the past two years as a Top Ten Disrupter by Forbes, and been voted one of the world's most ethical companies by Business Ethics Magazine. Benioff is the recipient of many awards for pioneering innovation, including the 2007 Ernst & Young Entrepreneur of the Year. In 2000, Benioff launched the Salesforce.com Foundation--now a multimillion-dollar global organization. He lives in San Francisco. Carlye Adler is an award-winning journalist whose articles have appeared in BusinessWeek, Departures, Fast Company, Fortune, Forbes, Portfolio, Wired, and Time. She cowrote, with Marc Benioff, The Business of Changing the World. She lives in New York City.

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