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Selling With Noble Purpose
How to Drive Revenue and Do Work That Makes You Proud
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Selling With Noble Purpose
$5499
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for business leaders, sales professionals, and managers seeking to inspire their teams and boost sales through purpose-driven selling. It suits those interested in sales strategy, leadership development, and customer engagement within competitive markets.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Don't let anyone tell you that you have to choose between making money and making a difference.
Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition, is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories, and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas.
Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you're an executive, manager, or aspiring sales leader, you'll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers:
- How firms overcome ferocious competition and how you can do the same
- Why sales organizations with a clear NSP outperform traditional sales teams
- How to avoid the trap of behaving like a transactional salesperson
- Why well-intended leaders often unknowingly erode purpose and differentiation
- How to use your NSP to increase customer engagement
- Why an NSP gives you clarity during times of uncertainty
In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers an exciting and sustainable alternative.
Book Details
INFORMATION
ISBN: 9781119700883
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 22 October 2020
Country: United States
Imprint: John Wiley & Sons Inc
Edition: 2nd edition
Contributors:
- With Elizabeth Lotardo
Audience: General / adult
DIMENSIONS
Spine width: 36.0mm
Width: 160.0mm
Height: 234.0mm
Weight: 544g
Pages: 336
About the Author
Lisa Earle McLeod is an advisor, consultant, and speaker, who works with senior executives and sales teams around the world. Her clients include Salesforce, LinkedIn, Roche, Dave & Busters, and Peterbilt.
An expert in sales, leadership, and emotional engagement, Lisa is the author of five bestselling books. Her work has been featured in Forbes, Fortune, and The New York Times.
Elizabeth Lotardo is a consultant and researcher who helps organizations drive revenue and engagement through noble purpose.??She is a popular LinkedIn Learning author, and her work has been featured in The Wall Street Journal and on NPR.
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