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The Ideological Brain

How Rigid Beliefs Harm Our Minds & Bodies – And Why It Matters
Brief Description
Discover the hidden forces shaping our beliefs, behaviours - and even changing our brains Why do some people become radicalized? Who is most susceptible to ideological thinking? Can we unchain our minds from toxic dogmas? Drawing on her groundbreaking research, Dr Leor Zmigrod uncovers the hidden... Read More
Format: Paperback / softback
$3200
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Releases 5th May 2026 (Approx. Date) Pre-order  "The Ideological Brain" now to secure your copy from our first shipment

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The Ideological Brain

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description
Discover the hidden forces shaping our beliefs, behaviours - and even changing our brains Why do some people become radicalized? Who is most susceptible to ideological thinking? Can we unchain our minds from toxic dogmas? Drawing on her groundbreaking research, Dr Leor Zmigrod uncovers the hidden mechanisms driving our beliefs and behaviours. She uses the powerful tools of neuroscience to show that our political beliefs are not transient thoughts in our minds, divorced from our bodies - ideologies actually change our neural architecture, our cells. For instance, she demonstrates how a simple card sorting game can reveal your entire approach to life. Cognitive rigidity in such tasks - struggling to adapt to new rules - mirrors the rigidity with which you cling to social and political ideologies. While some individuals are more susceptible to dogmatic thinking than others, all of us can strive to be more flexible. The Ideological Brain is essential reading in today's polarized and polarizing world. To foster a more informed, resilient and freer society, we need to zoom into the processes happening inside each of us and learn to spot rigid thinking in ourselves and others. We need to learn to avoid black-and-white thinking and embrace ambiguity. We need to recognize our ability to resist irrational rules and authority. Regardless of your political stance, this book will challenge you to reassess your convictions - and what they are doing to your brain.

Book Details

INFORMATION

ISBN: 9781405975148

Publisher: Penguin Books Ltd

Format: Paperback / softback

Date Published: 05 February 2026

Country: United Kingdom

Imprint: Penguin Books Ltd

Audience: General / adult

DIMENSIONS

Spine width: 23.0mm

Width: 129.0mm

Height: 197.0mm

Weight: 238g

Pages: 336

About the Author

Dr Leor Zmigrod is a prize-winning scientist and pioneer in the field of 'political neuroscience.' She studied at Cambridge University as a Gates Scholar before winning a Junior Research Fellowship at Churchill College, Cambridge. Zmigrod has published over 30 peer-reviewed papers and has held visiting fellowships at Stanford, Harvard, and both the Berlin and Paris Institutes for Advanced Study. She was listed on 'Forbes 30 Under 30' in Science and has won numerous prizes, including the Women of the Future Science Award and the Glushko Prize. She has spoken at the Hay Festival and TEDx, and her research has been featured widely in the media, including in The New York Times, Guardian, Financial Times and New Scientist. Zmigrod advises policymakers at the United Nations, the UK and US governments, and other international organizations. This is her first book.

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