A Designer's Research Manual, 2nd edition, Updated and Expanded

Name: A Designer's Research Manual, 2nd edition, Updated and Expanded
Brand: Allen & Unwin
SKU: 9781631592621
Price: 72.0 NZD
Availability: InStock

Succeed in design by knowing your clients and understanding what they really need

By Jenn Visocky O'Grady and Ken Visocky O'Grady

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( 102 ratings, 9 reviews)

Summary

A Designer's Research Manual, 2nd edition, Updated and Expanded emphasises the vital role of research in design, showing how understanding client desires and audience needs enhances innovation. This handbook provides clear guidance on research techniques and their integration into the creative process, making it an essential resource for visual communication designers.
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Format: Paperback / softback

$72⁰⁰

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A Designer's Research Manual, 2nd edition, Updated and Expanded

$72⁰⁰

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for visual communication designers, design educators, students, and creative professionals seeking to deepen their research skills and improve project outcomes.

Go beyond crafting a logo or brochure and learn what it takes to design a commercial success.

Description

Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyse findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process.

A Designer's Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long-awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Design Observer praises this edition as a "clearly written and smartly designed guide perfect for designers of all disciplines looking to expand their range."

Book Details

INFORMATION

ISBN: 9781631592621

Publisher: Quarto Publishing Group USA Inc

Format: Paperback / softback

Date Published: 06 July 2017

Country: United States

Imprint: Rockport Publishers Inc.

Illustration: 250 color photos

Audience: Professional and scholarly

DIMENSIONS

Width: 169.0mm

Height: 246.0mm

Weight: 250g

Pages: 208

Collections

Arts & Culture Business & Entrepreneurship Jenn Visocky O'Grady Ken Visocky O'Grady Marketing & Sales Non-Fiction

About the Author

Jenn and Ken Visocky O'Grady are partners in business and in life. They co-founded Enspace, a creative think tank where designers, writers, marketers, and even the occasional historian collaborate to enhance communication. The firm's work has been recognised by numerous organisations and featured in magazines and books. The couple have travelled the country, jurying competitions and presenting workshops and lectures.