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A Designer's Research Manual, 2nd edition, Updated and Expanded
Succeed in design by knowing your clients and understanding what they really need
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Format: Paperback / softback
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A Designer's Research Manual, 2nd edition, Updated and Expanded
$7100
Unit price
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Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for visual communication designers, design educators, students, and creative professionals seeking to deepen their research skills and improve project outcomes.
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Description
Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyse findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process.
A Designer's Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long-awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Design Observer praises this edition as a "clearly written and smartly designed guide perfect for designers of all disciplines looking to expand their range."
Book Details
INFORMATION
ISBN: 9781631592621
Publisher: Quarto Publishing Group USA Inc
Format: Paperback / softback
Date Published: 06 July 2017
Country: United States
Imprint: Rockport Publishers Inc.
Illustration: 250 color photos
Audience: Professional and scholarly
DIMENSIONS
Width: 169.0mm
Height: 246.0mm
Weight: 250g
Pages: 208
About the Author
Jenn and Ken Visocky O'Grady are partners in business and in life. They co-founded Enspace, a creative think tank where designers, writers, marketers, and even the occasional historian collaborate to enhance communication. The firm's work has been recognised by numerous organisations and featured in magazines and books. The couple have travelled the country, jurying competitions and presenting workshops and lectures.
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